My Articles | About Us | Contact Us | Advertise With Us | Search   
 
News, Tips & Offers delivered to your inbox

ABOUT US | VIEW ALL FEATURED ARTICLES | VIEW ALL TOPICS | VIEW ALL REGIONS | DM MOBILE | DM BLOG

Home Listing Words That Sell (And Those That Don't) Florida

Be careful how your home listing is worded. Some traditional real estate terms aren't as effective as you'd think.

Local Companies

McIngibb Properties, Inc.
561-317-8484
6615 W. Boynton Beach Blvd. #316
Boynton Beach, FL
McIngibb Properties, Inc.
561-317-8484
6615 W. Boynton Beach Blvd. #316
Boynton Beach, FL
The Reserve at Clearwater
(727) 531-1408
6550 150th Ave. N.
Clearwater, FL
Regent Properties
(727) 507-9808
15371 Roosevelt Blvd #107
Clearwater, FL
The Promenade
305-374-5455
333 S. Miami Ave., Ste. 150
Miami, FL
Beaches Real Estate Professionals South
727-399-9990
150 153rd Ave
St. Petersburg, FL
AESM Enterprises
1-866-577-5709
1161 6th ave s.w.
Largo, FL
Coral Shores Realty Inc.
352-553-3369
4901 E. Silver Springs Blvd @302
Ocala, FL
Beachfront Realty, Inc.
786-344-8776
960 Arthur Godfrey Rd Suite 402
Miami Beach, FL
Beachfront Realty, Inc.
786-344-8776
960 Arthur Godfrey Rd Suite 402
Miami Beach, FL

 

provided by: 

Some real estate listing terms have been in use for so long they’re practically clichés: “Must-see!” “Handyman’s special!” “Motivated seller!” But recent research has found that many of these familiar phrases aren’t as effective in selling your home as you might expect. Some can even negatively impact your final sale price and cause your home to linger on the market. Before you list your home, find out which words work and which ones hurt.

Motivation = desperation
Logically, you’d expect terms like “motivated seller” and “must sell” -- phrases that imply a willingness to negotiate on price -- would help move a home faster. But according to a recent study by Paul Anglin, a real estate economist at the University of Guelph in Ontario, Canada, these words have the opposite effect.

Anglin’s research found that “must sell” homes sold 30 percent slower than others, and terms such as “good value” typically resulted in sales five percent lower than average. Emphasizing the price point or the seller’s willingness to unload the home implies that the seller initially overvalued it or that there’s something wrong with the house. Palpable desperation in a listing is also a definite turn-off, so keep the exclamation points to a minimum.

“New” and “clean” aren’t enough
Other words that can have a negative influence on a listing’s effectiveness are terms that mention the cleanliness of the house or basic improvements such as “new paint” or “new carpet” as primary selling points. These simple statements convey a sense that the home is unremarkable. If a new paint job is the most exciting aspect of your home, don’t expect buyers to be lining up around the block to see it.

Stress distinguishing features
Terms that catch the eye and distinguish your home from a crowded marketplace are the best ones to lure in buyers. Anglin’s study found that homes described as “beautiful” tended to move 15 percent faster and sell at five percent more than usual.

Words that convey curb appeal and a sense of value beyond sale price are also excellent motivators. Listings including the word “landscaping” tended to sell up to 20 percent faster, with “granite” and “maple” also scoring big with buyers. Keywords that play up a property’s nearby features, like “golf course” or “lake,” also work well because they situate the home in its real-world environment, as opposed to just some house on an anonymous street.

Think like a buyer
When writing your listing, keep in mind that you’re not selling a house, you’re selling a home. Most buyers are looking for a home that feels special, attractive and immediately livable. Phrases like “move-in condition” and “turnkey” communicate that your house can be moved into with minimal fuss and can speed up sales time by 12 percent.

With a little creativity, you can make just about any home sound special. Don’t just say your home is a “must see,” prove it. What’s more evocative: A “quiet backyard” or a “garden sanctuary?” A “basement rec room” or a “lower-level entertainment room?” Creative language both describes your home’s best features and gives potential buyers room to dream.

Know your market
If your home has some significant drawbacks, it’s best to come clean with them up front. That way you can tailor your listing to attract the specific type of buyer who is likely to be looking for your kind of property. Being honest about the fact that your home has a few flaws may appeal to someone who is willing to put some work into a place and is looking for a bargain. Anglin found the phrase “handyman’s special” cut selling time by 50 percent. However, you wouldn’t want to use it unless your home really was one. It also reduced the selling price by 30 percent.

In all cases, it’s important to note that Anglin’s percentages were just averages and there were wide variations within categories. When selling your home, honesty is always the best policy. Never use deceptive wording in your listing -- as soon as potential buyers drop by and see your home for what it really is, they’ll suspect a scam. And while proper word choice and creative language are a definite plus, remember that the ultimate determining factor in almost all home sales is the asking price. Not even a listing worthy of Mark Twain is likely to sell an overpriced home.

 

Published on April 19, 2007

Read full article at realestate.com

Featured Local Company

McIngibb Properties, Inc.

561-317-8484
6615 W. Boynton Beach Blvd. #316
Boynton Beach, FL
Read more about Home Listing Words That Sell (And Those That Don't)

Regional Articles
- Home Listing Words That Sell (And Those That Don't) Altamonte Springs FL
- Home Listing Words That Sell (And Those That Don't) Apopka FL
- Home Listing Words That Sell (And Those That Don't) Arcadia FL
- Home Listing Words That Sell (And Those That Don't) Atlantic Beach FL
- Home Listing Words That Sell (And Those That Don't) Auburndale FL
- Home Listing Words That Sell (And Those That Don't) Avon Park FL
- Home Listing Words That Sell (And Those That Don't) Bartow FL
- Home Listing Words That Sell (And Those That Don't) Belle Glade FL
- Home Listing Words That Sell (And Those That Don't) Boca Raton FL
- Home Listing Words That Sell (And Those That Don't) Bonita Springs FL
- Home Listing Words That Sell (And Those That Don't) Boynton Beach FL
- Home Listing Words That Sell (And Those That Don't) Bradenton FL
- Home Listing Words That Sell (And Those That Don't) Brandon FL
- Home Listing Words That Sell (And Those That Don't) Brooksville FL
- Home Listing Words That Sell (And Those That Don't) Cantonment FL
- Home Listing Words That Sell (And Those That Don't) Cape Coral FL
- Home Listing Words That Sell (And Those That Don't) Casselberry FL
- Home Listing Words That Sell (And Those That Don't) Chipley FL
- Home Listing Words That Sell (And Those That Don't) Clearwater FL
- Home Listing Words That Sell (And Those That Don't) Clermont FL
- Home Listing Words That Sell (And Those That Don't) Clewiston FL
- Home Listing Words That Sell (And Those That Don't) Cocoa Beach FL
- Home Listing Words That Sell (And Those That Don't) Cocoa FL
- Home Listing Words That Sell (And Those That Don't) Crawfordville FL
- Home Listing Words That Sell (And Those That Don't) Crestview FL
- Home Listing Words That Sell (And Those That Don't) Crystal River FL
- Home Listing Words That Sell (And Those That Don't) Dade City FL
- Home Listing Words That Sell (And Those That Don't) Dania FL
- Home Listing Words That Sell (And Those That Don't) Daytona Beach FL
- Home Listing Words That Sell (And Those That Don't) Debary FL
- Home Listing Words That Sell (And Those That Don't) Deerfield Beach FL
- Home Listing Words That Sell (And Those That Don't) Defuniak Springs FL
- Home Listing Words That Sell (And Those That Don't) Deland FL
- Home Listing Words That Sell (And Those That Don't) Delray Beach FL
- Home Listing Words That Sell (And Those That Don't) Deltona FL
- Home Listing Words That Sell (And Those That Don't) Destin FL
- Home Listing Words That Sell (And Those That Don't) Dunedin FL
- Home Listing Words That Sell (And Those That Don't) Dunnellon FL
- Home Listing Words That Sell (And Those That Don't) Englewood FL
- Home Listing Words That Sell (And Those That Don't) Eustis FL
- Home Listing Words That Sell (And Those That Don't) Fernandina Beach FL
- Home Listing Words That Sell (And Those That Don't) Fort Lauderdale FL
- Home Listing Words That Sell (And Those That Don't) Fort Myers FL
- Home Listing Words That Sell (And Those That Don't) Fort Pierce FL
- Home Listing Words That Sell (And Those That Don't) Fort Walton Beach FL
- Home Listing Words That Sell (And Those That Don't) Gainesville FL
- Home Listing Words That Sell (And Those That Don't) Green Cove Springs FL
- Home Listing Words That Sell (And Those That Don't) Gulf Breeze FL
- Home Listing Words That Sell (And Those That Don't) Haines City FL
- Home Listing Words That Sell (And Those That Don't) Hallandale FL
- Home Listing Words That Sell (And Those That Don't) Hialeah FL
- Home Listing Words That Sell (And Those That Don't) Hobe Sound FL
- Home Listing Words That Sell (And Those That Don't) Holiday FL
- Home Listing Words That Sell (And Those That Don't) Hollywood FL
- Home Listing Words That Sell (And Those That Don't) Homestead FL
- Home Listing Words That Sell (And Those That Don't) Homosassa FL
- Home Listing Words That Sell (And Those That Don't) Hudson FL
- Home Listing Words That Sell (And Those That Don't) Immokalee FL
- Home Listing Words That Sell (And Those That Don't) Inverness FL
- Home Listing Words That Sell (And Those That Don't) Jacksonville Beach FL
- Home Listing Words That Sell (And Those That Don't) Jacksonville FL
- Home Listing Words That Sell (And Those That Don't) Jensen Beach FL
- Home Listing Words That Sell (And Those That Don't) Jupiter FL
- Home Listing Words That Sell (And Those That Don't) Key West FL
- Home Listing Words That Sell (And Those That Don't) Kissimmee FL
- Home Listing Words That Sell (And Those That Don't) Labelle FL
- Home Listing Words That Sell (And Those That Don't) Lady Lake FL
- Home Listing Words That Sell (And Those That Don't) Lake City FL
- Home Listing Words That Sell (And Those That Don't) Lake Mary FL
- Home Listing Words That Sell (And Those That Don't) Lake Placid FL
- Home Listing Words That Sell (And Those That Don't) Lake Wales FL
- Home Listing Words That Sell (And Those That Don't) Lake Worth FL
- Home Listing Words That Sell (And Those That Don't) Lakeland FL
- Home Listing Words That Sell (And Those That Don't) Land O Lakes FL
- Home Listing Words That Sell (And Those That Don't) Largo FL
- Home Listing Words That Sell (And Those That Don't) Leesburg FL
- Home Listing Words That Sell (And Those That Don't) Lehigh Acres FL
- Home Listing Words That Sell (And Those That Don't) Live Oak FL
- Home Listing Words That Sell (And Those That Don't) Longwood FL
- Home Listing Words That Sell (And Those That Don't) Loxahatchee FL
- Home Listing Words That Sell (And Those That Don't) Lutz FL
- Home Listing Words That Sell (And Those That Don't) Lynn Haven FL
- Home Listing Words That Sell (And Those That Don't) Marco Island FL
- Home Listing Words That Sell (And Those That Don't) Marianna FL
- Home Listing Words That Sell (And Those That Don't) Melbourne FL
- Home Listing Words That Sell (And Those That Don't) Merritt Island FL
- Home Listing Words That Sell (And Those That Don't) Miami Beach FL
- Home Listing Words That Sell (And Those That Don't) Miami FL
- Home Listing Words That Sell (And Those That Don't) Miami Lakes FL
- Home Listing Words That Sell (And Those That Don't) Middleburg FL
- Home Listing Words That Sell (And Those That Don't) Milton FL
- Home Listing Words That Sell (And Those That Don't) Miramar FL
- Home Listing Words That Sell (And Those That Don't) Mount Dora FL
- Home Listing Words That Sell (And Those That Don't) Mulberry FL
- Home Listing Words That Sell (And Those That Don't) Naples FL
- Home Listing Words That Sell (And Those That Don't) Navarre FL
- Home Listing Words That Sell (And Those That Don't) New Port Richey FL
- Home Listing Words That Sell (And Those That Don't) New Smyrna Beach FL
- Home Listing Words That Sell (And Those That Don't) Niceville FL
- Home Listing Words That Sell (And Those That Don't) Nokomis FL
- Home Listing Words That Sell (And Those That Don't) North Fort Myers FL
- Home Listing Words That Sell (And Those That Don't) North Miami Beach FL
- Home Listing Words That Sell (And Those That Don't) North Palm Beach FL
- Home Listing Words That Sell (And Those That Don't) North Port FL
- Home Listing Words That Sell (And Those That Don't) Ocala FL
- Home Listing Words That Sell (And Those That Don't) Ocoee FL
- Home Listing Words That Sell (And Those That Don't) Okeechobee FL
- Home Listing Words That Sell (And Those That Don't) Oldsmar FL
- Home Listing Words That Sell (And Those That Don't) Opa Locka FL
- Home Listing Words That Sell (And Those That Don't) Orange City FL
- Home Listing Words That Sell (And Those That Don't) Orange Park FL
- Home Listing Words That Sell (And Those That Don't) Orlando FL
- Home Listing Words That Sell (And Those That Don't) Ormond Beach FL
- Home Listing Words That Sell (And Those That Don't) Oviedo FL
- Home Listing Words That Sell (And Those That Don't) Palatka FL
- Home Listing Words That Sell (And Those That Don't) Palm Bay FL
- Home Listing Words That Sell (And Those That Don't) Palm Beach FL
- Home Listing Words That Sell (And Those That Don't) Palm Beach Gardens FL
- Home Listing Words That Sell (And Those That Don't) Palm City FL
- Home Listing Words That Sell (And Those That Don't) Palm Coast FL
- Home Listing Words That Sell (And Those That Don't) Palm Harbor FL
- Home Listing Words That Sell (And Those That Don't) Palmetto FL
- Home Listing Words That Sell (And Those That Don't) Panama City Beach FL
- Home Listing Words That Sell (And Those That Don't) Panama City FL
- Home Listing Words That Sell (And Those That Don't) Pembroke Pines FL
- Home Listing Words That Sell (And Those That Don't) Pensacola FL
- Home Listing Words That Sell (And Those That Don't) Pinellas Park FL
- Home Listing Words That Sell (And Those That Don't) Plant City FL
- Home Listing Words That Sell (And Those That Don't) Pompano Beach FL
- Home Listing Words That Sell (And Those That Don't) Ponte Vedra Beach FL
- Home Listing Words That Sell (And Those That Don't) Port Charlotte FL
- Home Listing Words That Sell (And Those That Don't) Port Orange FL
- Home Listing Words That Sell (And Those That Don't) Port Richey FL
- Home Listing Words That Sell (And Those That Don't) Port Saint Lucie FL
- Home Listing Words That Sell (And Those That Don't) Punta Gorda FL
- Home Listing Words That Sell (And Those That Don't) Riverview FL
- Home Listing Words That Sell (And Those That Don't) Rockledge FL
- Home Listing Words That Sell (And Those That Don't) Safety Harbor FL
- Home Listing Words That Sell (And Those That Don't) Saint Augustine FL
- Home Listing Words That Sell (And Those That Don't) Saint Cloud FL
- Home Listing Words That Sell (And Those That Don't) Saint Petersburg FL
- Home Listing Words That Sell (And Those That Don't) Sanford FL
- Home Listing Words That Sell (And Those That Don't) Sarasota FL
- Home Listing Words That Sell (And Those That Don't) Satellite Beach FL
- Home Listing Words That Sell (And Those That Don't) Sebastian FL
- Home Listing Words That Sell (And Those That Don't) Sebring FL
- Home Listing Words That Sell (And Those That Don't) Seffner FL
- Home Listing Words That Sell (And Those That Don't) Seminole FL
- Home Listing Words That Sell (And Those That Don't) Spring Hill FL
- Home Listing Words That Sell (And Those That Don't) Starke FL
- Home Listing Words That Sell (And Those That Don't) Stuart FL
- Home Listing Words That Sell (And Those That Don't) Summerfield FL
- Home Listing Words That Sell (And Those That Don't) Sun City Center FL
- Home Listing Words That Sell (And Those That Don't) Tallahassee FL
- Home Listing Words That Sell (And Those That Don't) Tampa FL
- Home Listing Words That Sell (And Those That Don't) Tarpon Springs FL
- Home Listing Words That Sell (And Those That Don't) Titusville FL
- Home Listing Words That Sell (And Those That Don't) Valrico FL
- Home Listing Words That Sell (And Those That Don't) Venice FL
- Home Listing Words That Sell (And Those That Don't) Vero Beach FL
- Home Listing Words That Sell (And Those That Don't) Wauchula FL
- Home Listing Words That Sell (And Those That Don't) Wesley Chapel FL
- Home Listing Words That Sell (And Those That Don't) West Palm Beach FL
- Home Listing Words That Sell (And Those That Don't) Winter Garden FL
- Home Listing Words That Sell (And Those That Don't) Winter Haven FL
- Home Listing Words That Sell (And Those That Don't) Winter Park FL
- Home Listing Words That Sell (And Those That Don't) Winter Springs FL
- Home Listing Words That Sell (And Those That Don't) Zephyrhills FL
Related Local Events
Start Planning for Sarasota International Congress
Dates: 9/24/2009 - 9/24/2009
Location: Hyatt Regency Sarasota
Sarasota, FL
View Details
US Real Estate & Wealth Expo
Dates: 7/31/2009 - 8/1/2009
Location: Miami Mart Airport Hotel & Convention Center
Miami, FL
View Details
US Real Estate Expo & Market (USRE Expo)
Dates: 7/31/2009 - 8/1/2009
Location: Sheraton Miami Mart Hotel
Miami, FL
View Details
Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin
Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History
Articles.DirectoryM.com | Search | About Us | Contact Us | Mobile | Blog | En Español
Copyright © BET Information Systems, Inc. All rights reserved.