provided by: 
If you are like most Internet advertising managers you
are constantly searching for ways to expand the
effectiveness of each promotional dollar you spend. With thousands of e-books,
resources and tools for 'Net advertisers available online, Website
Services Magazine has cut through the clutter and listed several product and service offerings
that will lessen your campaign's time to
market, boost your overall branding and online visibility as well as
save you a few dollars in the long run, which is
something that anyone who is subject to an advertising audit
would certainly favor.
Advertising Fulfillment: AdSupervision.com
Online advertising through pay-per-click search engines such as Google
Adwords and Yahoo! Search Marketing is an effective way to promote
your company online and drive website traffic. If your website is
unavailable to visitors however, you will not generate the registrations or
sales that you need to remain in business. AdSupervision.com
is an online service which monitors the availability of your website
and pauses, then restarts, your pay per click campaign if downtime
occurs. Tied to the InternetSupervision.com website monitoring service,
members receive immediate notification of downtime and campaign
pausing/restarting via email, phone or SMS messaging.
Promoting Breaking Content: Reprise Media FeedCast
The time, labor and expertise required to develop a search marketing
campaign make it difficult (if not impossible) to promote breaking
content through search engine marketing. Reprise Media FeedCast is a
patent-pending product that automates the construction and
implementation of a campaign across search and other auction-based
platforms, dramatically reducing the time to market from days to hours.
FeedCast addresses the greatest need of content providers: promoting
breaking content while it is still new. What once required several days
can now be done in a matter of hours. For more information and a
demonstration visit RepriseMedia.com.
Advertising Research: GoogSpy.com
Wishing you could log in to your competitors account at Google Adwords
and see on what keywords they were bidding? Now you can with
GoogSpy.com from VelocityScape, which enables you to conduct Adwords
competitor research for free. Currently processing over 5.6
million search results, GoogSpy.com allows users to browse by
company name or by keyword to see on what and how the pay-per-click
universe is bidding. Not only can you see the keywords that your
competition is using to promote individual products or services but
also the titles and descriptions they use for each listing. Arguably,
GoogSpy.com is one of the premier competitive research tools online.
Advertising Management: AdWatcher.com
AdWatcher is a full-service ad tracking and click fraud monitoring tool
helping online advertisers manage their advertisements. AdWatcher.com
can monitor any form of an online ad, ranging from those on
Pay-Per-Click search engines such as Google or Yahoo to banners, email
ads, text links, etc., to show exactly what works and what wastes an
advertiser's budget. Click fraud monitoring analyzes incoming traffic
for suspicious patterns, alerts the advertiser of potential fraud,
monitors for click spikes and displays warning messages to repeat fraud
offenders. Advertisers may run the software on their servers
or allow AdWatcher to host and to maintain the entire process. The
cost to use Adwatcher starts at $19.95/month with a free, no-risk,
30-day trial.
Online Advertising Models: Inoventiv.com
INOVENTIV.com has revolutionized the way people search for real-time
branded information. Search&Display, a patent-pending
innovation, combines the power of search, the impact of branding and
the relevancy of content. It provides one-on-one interaction
in an online ad unit. Web users can search for selected content within
the advertiser's database and have relevant information retrieved in
real time, without leaving the page where the ad resides.
Search&Display is expected to create an increase in qualified
click-through and conversions and significantly boosting the time users
spend interacting with an ad unit.
Many thanks to Boris Mordkovich, author of Pay-Per-Click Search
Engine Marketing Handbook, Anthony Iaffaldano of Reprise Media and
Janelle Donn of Inoventiv for their contributions.
Read full article at websitemagazine.com