How To Do Public Relations Candler NC

Public relations can generate media and public awareness for any type of business and its products and services.

Local Companies

Staffing Solutions Southeast Inc
(336) 808-1315
3200 Northline Ave
Greensboro, NC
Personnel Management Inc
(336) 855-5599
315 Pomona Dr Ste B
Greensboro, NC
Optimal Resources
(919) 403-2030
4432 Sun Valley Dr
Durham, NC
Adecco Personnel Services
(919) 676-4288
6829 Falls of Neuse Rd Ste 102
Raleigh, NC
B & B Temporary Staffing
(252) 862-1004
1312 US Highway 13 S
Ahoskie, NC
Agency the Inc
(336) 683-0273
2336 N Fayetteville St
Asheboro, NC
Providence Search
(704) 759-3658
7400 Carmel Executive Par
Charlotte, NC
St Paul Employment Institute
(919) 832-0109
402 W Edenton St
Raleigh, NC
W2 Financial Staffing Inc
(704) 665-8555
5600 77 Center Dr
Charlotte, NC
Bradley Personnel
(336) 248-8171
51 S Talbert Blvd
Lexington, NC

"DIY" Public Relations...in a Nutshell

Public relations (“PR”) can generate media and public awareness for any type of business and its products and services. Ask several people to describe PR and you’ll probably receive varying definitions for two main reasons: Either people don’t understand the difference between advertising and PR; and/or, PR is tailored for each specific business. Following is an outline of “PR basics” you can use for your business.

  1. Know the difference between PR and advertising. The difference between advertising and PR is that advertising is a guaranteed paid placement arranged through a media outlet's ad sales representative, while PR involves a story that is "pitched" to a reporter working for the outlet's editorial department. With an ad, you buy the space (in print or on air), you control the content (by producing the ad), and it runs exactly as you wish...with PR, there's no guarantee how, when, or where your story will run.
  2. Understand why PR is done. If done correctly, PR is capable of reaching a large audience on a small budget. PR and advertising work well together -- along with branding -- as part of your overall marketing mix. What's best about PR is that it communicates in a way that advertising can't...PR is like a third party endorsement of your business, products, and services by a credible, independent source (the media).
  3. Tailor your PR! For maximum results, PR should be tailored to fit your business's unique brand and identity/image, your products/services, pricing and distribution, promotions and events, the industry you're in, and where your business is located. A written business plan -- or better, a customized marketing plan for your business -- can help define this "positioning" to serve as your tailored PR plan's foundation....

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Author: Stacy Taylor

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