How To Do Public Relations DC

Public relations can generate media and public awareness for any type of business and its products and services.

Local Companies

Fox Valley Technical College
(202) 347-5610
401 9th St., NW
Washington, DC
Jobs for America's Graduates - DC
(202) 580-6550
1701 Pennsylvania Ave., NW
Washington, DC
Career Technical Institute
(202) 552-3060
2131 K St., NW
Washington, DC
Accounting Resources-Nri
(202) 628-3060
734 15th St NW
Washington, DC
Law Resources
(202) 371-1270
1140 Connecticut Ave NW Ste 675
Washington, DC
Prime Placements Inc
(202) 785-7800
1015 18th St NW Ste 810
Washington, DC
Preferred Temp Svc
(202) 289-8555
1522 K St NW
Washington, DC
Update Legal
(202) 872-5000
1150 17th St NW
Washington, DC
Tri-State Staffing Services Inc
(202) 232-4111
2651 Connecticut Ave NW
Washington, DC
Labor Ready
(202) 526-3339
1311 Rhode Island Ave NE
Washington, DC

"DIY" Public Relations...in a Nutshell

Public relations (“PR”) can generate media and public awareness for any type of business and its products and services. Ask several people to describe PR and you’ll probably receive varying definitions for two main reasons: Either people don’t understand the difference between advertising and PR; and/or, PR is tailored for each specific business. Following is an outline of “PR basics” you can use for your business.

  1. Know the difference between PR and advertising. The difference between advertising and PR is that advertising is a guaranteed paid placement arranged through a media outlet's ad sales representative, while PR involves a story that is "pitched" to a reporter working for the outlet's editorial department. With an ad, you buy the space (in print or on air), you control the content (by producing the ad), and it runs exactly as you wish...with PR, there's no guarantee how, when, or where your story will run.
  2. Understand why PR is done. If done correctly, PR is capable of reaching a large audience on a small budget. PR and advertising work well together -- along with branding -- as part of your overall marketing mix. What's best about PR is that it communicates in a way that advertising can't...PR is like a third party endorsement of your business, products, and services by a credible, independent source (the media).
  3. Tailor your PR! For maximum results, PR should be tailored to fit your business's unique brand and identity/image, your products/services, pricing and distribution, promotions and events, the industry you're in, and where your business is located. A written business plan -- or better, a customized marketing plan for your business -- can help define this "positioning" to serve as your tailored PR plan's foundation....

Click here to read the rest of the article at HowToDoThings.com

Author: Stacy Taylor

Featured Local Company

Fox Valley Technical College

2023475610
401 9th St., NW
Washington, DC

Related Articles
Related Articles
Related Local Events
ALA - American Library Association Annual Conference and Exhibition
Dates: 1/24/2010 - 1/30/2010
Location: Walter E. Washington Convention Center
Washington, DC
View Details

State Government Affairs Meeting
Dates: 6/8/2009 - 6/9/2009
Location: TechAmerica
Washington, DC
View Details

Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History