How To Do Public Relations Greenwich CT

Public relations can generate media and public awareness for any type of business and its products and services.

Local Companies

Datapath Search Corp
(203) 869-3536
32 Sherwood Pl
Greenwich, CT
Wiggin Greene & Associates Llc
(203) 531-0159
107 Stonehedge Dr N
Greenwich, CT
Stiassni Christine
(203) 862-9855
10 Edgewood Dr
Greenwich, CT
Fastech Resources Inc
(203) 861-4100
32 Sherwood Pl
Greenwich, CT
Beth Anrig & Associates
(203) 661-1617
14 Putnam Park
Greenwich, CT
Regal Domestics Ltd.
(203) 869-0044
268 Mason St
Greenwich, CT
Utilized Senior Energy Inc
(203) 629-8031
299 Greenwich Ave
Greenwich, CT
Atlas Staffing
(203) 629-0117
3 Pickwick Plz
Greenwich, CT
Senior Employment Service
(203) 629-8031
299 Greenwich Ave
Greenwich, CT
Employment Choices Llc
(860) 283-6155
310 S Main St Apt 6
Thomaston, CT

"DIY" Public Relations...in a Nutshell

Public relations (“PR”) can generate media and public awareness for any type of business and its products and services. Ask several people to describe PR and you’ll probably receive varying definitions for two main reasons: Either people don’t understand the difference between advertising and PR; and/or, PR is tailored for each specific business. Following is an outline of “PR basics” you can use for your business.

  1. Know the difference between PR and advertising. The difference between advertising and PR is that advertising is a guaranteed paid placement arranged through a media outlet's ad sales representative, while PR involves a story that is "pitched" to a reporter working for the outlet's editorial department. With an ad, you buy the space (in print or on air), you control the content (by producing the ad), and it runs exactly as you wish...with PR, there's no guarantee how, when, or where your story will run.
  2. Understand why PR is done. If done correctly, PR is capable of reaching a large audience on a small budget. PR and advertising work well together -- along with branding -- as part of your overall marketing mix. What's best about PR is that it communicates in a way that advertising can't...PR is like a third party endorsement of your business, products, and services by a credible, independent source (the media).
  3. Tailor your PR! For maximum results, PR should be tailored to fit your business's unique brand and identity/image, your products/services, pricing and distribution, promotions and events, the industry you're in, and where your business is located. A written business plan -- or better, a customized marketing plan for your business -- can help define this "positioning" to serve as your tailored PR plan's foundation....

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Author: Stacy Taylor

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