How To Do Public Relations Harrodsburg KY

Public relations can generate media and public awareness for any type of business and its products and services.

Local Companies

Kestler Don & Assoc Inc
(859) 748-9516
231 Buster Pike
Harrodsburg, KY
CBS Companies
(502) 863-3100
100 Mary Lynn Dr
Georgetown, KY
Adecco Employment Services
(502) 425-9771
10013 Forest Green Blvd
Louisville, KY
CBS Personnel
(502) 266-2688
1913 Blankenbaker Pkwy
Louisville, KY
Kelly Services
(502) 425-7131
9200 Shelbyville Rd Ste 101
Louisville, KY
Jh-Nurse Staffing Agency
(502) 896-2322
106 Executive Park
Louisville, KY
Kentucky Farm Worker Programs Inc
(270) 932-3577
103 S 1st St
Greensburg, KY
Labor Works of Shelbyville
(502) 633-9993
213 Henry Clay St
Shelbyville, KY
Dental Plus Staffing
(502) 361-4230
Louisville, KY
Randstad
(502) 995-4040
6661 Dixie Hwy Ste 7
Louisville, KY

"DIY" Public Relations...in a Nutshell

Public relations (“PR”) can generate media and public awareness for any type of business and its products and services. Ask several people to describe PR and you’ll probably receive varying definitions for two main reasons: Either people don’t understand the difference between advertising and PR; and/or, PR is tailored for each specific business. Following is an outline of “PR basics” you can use for your business.

  1. Know the difference between PR and advertising. The difference between advertising and PR is that advertising is a guaranteed paid placement arranged through a media outlet's ad sales representative, while PR involves a story that is "pitched" to a reporter working for the outlet's editorial department. With an ad, you buy the space (in print or on air), you control the content (by producing the ad), and it runs exactly as you wish...with PR, there's no guarantee how, when, or where your story will run.
  2. Understand why PR is done. If done correctly, PR is capable of reaching a large audience on a small budget. PR and advertising work well together -- along with branding -- as part of your overall marketing mix. What's best about PR is that it communicates in a way that advertising can't...PR is like a third party endorsement of your business, products, and services by a credible, independent source (the media).
  3. Tailor your PR! For maximum results, PR should be tailored to fit your business's unique brand and identity/image, your products/services, pricing and distribution, promotions and events, the industry you're in, and where your business is located. A written business plan -- or better, a customized marketing plan for your business -- can help define this "positioning" to serve as your tailored PR plan's foundation....

Click here to read the rest of the article at HowToDoThings.com

Author: Stacy Taylor

Featured Local Company

Prime Time Life Planning-O'Koon Suzann, PhD

502-442-7325
9812 Shelbyville Rd.
Louisville, KY


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