Copywriting is the art of composing compelling sales or marketing verbiage. In a nutshell, copywriting can be any words you see in a:
- Newspaper, magazine or billboard advertisement
- Direct-mail package
- Magazine subscription renewal form
- Company newsletter or website
- Fundraising request
- Sales flyer
- Mail-order catalog
- Promotional display stand
In other words, copywriting is everywhere! And that's good news for folks who are looking for copywriting jobs. If you are a freelance copywriter working from the comfort of your home, the Internet has opened up the entire world (literally) to potential clients. If you prefer the comfort of steady, full-time office jobs, there are positions for you, too. For example you might work for an advertising, marketing or public relations agency helping to create sales material for various clients. Or you could work in-house for one specific business or company doing the same thing.
Here are some different ways to find copywriting positions:
- Internet job postings. Craigslist is the granddaddy of freelance writing jobs; it lists full-time staff writing positions as well. Look out, however, for scams, and non-paying positions. Some companies will ask for a copywriting sample, and then take your copy and run; others say that you can write sales copy for them "for the exposure." That may be fine if you're just starting out in the industry, and trying to get some of your words in print, but it's not going to help you pay the mortgage! You'd be better off simply composing some sample sales copy on a product, local restaurant or business if a potential employer is interested in seeing some of your work.
My hands-down favorite place to find a succinct listing of copywriting jobs is Deb Ng's Freelance Writing Jobs blog. She does all the work for you: searching a number of job-posting boards and compiling a list nearly every weekday. In turn, she asks you to "pay it forward" if you found a job lead through her listings; you can also give her a small token of your appreciation via PayPal. If you want to search boards yourself, visit Journalism Jobs, About Freelance Writing, Media Bistro, Monster.com or Online Writing Jobs.
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Author: Kara Williams