Networking-only groups
There are active professional networking associations in every city, and they’re remarkably easy to find. Your local chamber of commerce is one of them, and chambers usually have networking events at least once a month. If you’re a professional, you probably hear about these groups at work all the time but may have dismissed them as a waste of your time or, even worse, intimidating. But these groups are a solid jumping off point for you to develop your network of associates.
Targeted networking groups
If you’re a woman or minority, there may be a business networking group in your area whose sole purpose is to promote your interests. Women’s professional organizations and groups based on ethnic or religious commonalities are set up specifically to help members showcase their companies and encourage associates to use each others’ services when possible.A local or regional business-to-business magazine. Most of them are remarkably well done and are not only full of helpful business tips, but also plenty of advertisements for networking opportunities. A subscription is well worth the price and may even be a tax write-off.Online sources. Today, most people conduct at least a portion of their business online. And for some professionals, a majority of their business comes from online sources. Many people cultivate their own online social network, but there are also sites such as LinkedIn set up exclusively to facilitate online networking.
The social scene
Everywhere you go is a networking opportunity. In social situations, one of the first questions people are asked is, “So, how’s the job going?” And most people say “fine,” and leave it at that. But this is a perfect chance to network. You can slip in a little plug for yourself or your company (“We were just named the best company in the city to work for!”) and then follow it up with food for thought (“It’s really rewarding to help people get their finances in order. My clients are just regular people like you and me, but they’re all beginning to amass wealth now.”). You don’t want this to become so obvious that people start to avoid you for fear that you’ll try to hard sell them every time they see you. But used judiciously, networking in social settings can lead to new opportunities and increased business for you....
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Author: Jason Kay