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How To Use a Blog to Promote a Real Estate Business Massachusetts

Are you trying to improve your real estate business? If so, read the following article to learn how blogging can help.

Local Companies

Stonegate Group
(508) 655-1700
83 Speen Street
Natick, MA
The Warren Group
(617) 428-5100
280 Summer Street
Boston, MA
Tishman Speyer Properties
(617) 342-7500
125 High Street, 14th Flr.
Boston, MA
Edens & Avant
(617) 369-6600
21 Custom House Street, Ste. 450
Boston, MA
Saint James Real Estate Advisors
(617) 426-6666
10 High Street, Suite 701
Boston, MA
CB Richard Ellis / N.E. Partners, L.P.
(617) 912-7000
33 Arch Street, 28th Flr.
Boston, MA
Extell Boston Harbor LLC
(617) 737-4440
One International Place, 14th Flr.
Boston, MA
The Congress Group
(617) 897-7200
33 Arch Street, Ste. 2100
Boston, MA
Lincoln Property Company, Inc.
(617) 951-4100
225 Frankin Street, Ste. 2310
Boston, MA
Crowley Associates
(617) 350-6135
355 Congress Street
Boston, MA

This article assumes that a Realtor already has a website to promote their business. If not, getting involved with a blog (web log) is really putting the cart before the horse. For Realtors with their own website, having a blog can be an invaluable tool to promoting their site and themselves.

For those not familiar with blogs, a blog is a web-based method for an individual to provide commentary or news on a particular subject. They typically can combine text, images, and links to provide information that will be of interest to their audience. Blogs allow readers to leave comments and thus promote an interactive exchange of ideas and information.

Why Should a Realtor Have a Blog?

There are two reasons for a Realtor to include a blog in their on-line web presence:

  • A blog can help a site to gain more visitors (traffic)
  • A blog can help a site to gather links from other sites, further helping to increase traffic to the site

What Does Having a Blog Entail?

Blogs require several basic things:

A blog must be setup on a Realtor's website (unless the site hoster already includes a blog with the real estate website). Typically, the support staff at the hoster can help to set up a blog for a Realtor. There are many software platforms for blogs. Three of the more popular are:

  • Moveable Type
  • TypePad
  • WordPress

The Realtor must write content for their blog. Blogging is not a task for individuals who do not like to write. A Realtor does not have to be excessive writing for their blog, but they should plan on writing at least two posts (articles) per week and the Realtor must promote their blog.

  1. Blog setup. Unless a Realtor is technologically savvy, they should not attempt to setup the blogging software themselves. They should work with the support people at the vendor who hosts their website to get their blog set up. Often, these support people will already have experience with one of the popular blogging platforms, taking the guess work out of selecting a platform. If they do not have experience, technical specifications may dictate one package over another. Either way, a Realtor should work with their hoster to get their blog set up....

Click here to read the rest of the article at HowToDoThings.com

Author: Rob Pirozzi

Featured Local Company

Stonegate Group

(508) 655-1700
83 Speen Street
Natick, MA
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Related Local Event
Urban Land Institute Spring Council Forum
Dates: 4/14/2010 - 4/16/2010
Location: John B. Hynes Veterans Memorial Convention Center
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