An editorial is a way for a reporter to get her own personal opinion into a story, rather than the objective approach used with other newspaper stories. Most newspapers run editorials on a regular schedule, whether daily or two to three times per week. These are normally written by the staff reporters, though community leaders or experts in certain fields are occasionally invited to craft an editorial. If you are called on to write an editorial, there are a few things to keep in mind:
- Keep the topic relevant. The topic of an editorial should normally be about a current news story or event. This doesn't have to be a major story or event, but it should be something with a broad appeal to the readership. If you want to write an editorial about something that happened in the past, wait for an anniversary of the event to tie it to the present day.
- Use personal opinion. The main difference between an editorial and a news story is that there is room to try to persuade readers with your personal opinion. This should be done in a rational manner, as with a standard news story, and with attributed sources if needed. It is not enough to state your opinion on a news story, but rather to use your opinion to guide interpretation of the story.
- Feel free to use emotion, but in a limited manner. An editorial written out of anger or another strong emotion is not going to hold the persuasive power of one written with a limited range of emotion. I once wrote an editorial about greed and how it was driving government officials in ways that I didn't approve of. By simply expressing distaste and disappointment, the editorial had more impact than if I had written an angry missive about how much I hated the local government. Strong, reactive emotion will turn off readers, while a more personal and subdued emotional theme will draw readers in.
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Author: L. Shepherd