How to Better Your Marketing Strategy Medford MA

Are your marketing costs rising while your number of leads is falling? If so, you are not alone. Some of the biggest, most successful companies in the industry are struggling with this issue.

I sit on the GE Money advisory board with 15 or so leaders of remodeling and specialty companies that average between $50 million and $100 million in annual sales, and the No. 1 issue on the minds of these industry leaders is client acquisition and its cost. Many of the predictable lead-generation recipes of the past are either illegal or too expensive — Do-Not-Call legislation alone has raised the cost of client acquisition as much as 200% to 300% over the last few years.

Although smaller remodelers may not be quite as focused on cost-per-lead, many are trying to figure out which marketing activities still make sense.

As with any business, getting prospective clients to call or show up at your door is of paramount importance, particularly in the current sluggish business environment. But the state of the general economy and the real estate market are not solely to blame. Other factors responsible for the marketing difficulties we are all experiencing include an increasing volume of junk mail, the growth of the Internet as a virtual Yellow Pages, and even the advent of TiVo, which allows people to skip commercials.

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