How much could formal referrals increase your business by? 20 , 30 , 50 or as much as 100 ? Picture this: You have dozens of sales people costing you nothing bringing you business every week.
If you could hear about more sales leads that will boost your business, would that be worth a few hours once a week?
Each week, 25 other business owners, with same challenges you have, could meet to share their success with you their success at helping you find more business, because if they help you, then they know you will help them.
Would you believe that you are probably about seven contacts away from Bill Gates? We all know that if we had access to decision makers, our business could flourish each week you get a chance to be introduced to the people you want to see this is what the members of networking organisations already enjoy.
People meet locally and we work strategically together within a structured and focused environment that produces proven results.
The little secret behind getting and giving many business referrals is in building small clusters within the chapter. For example, we have already one of a web designer, an internet marketing consultant, a photographer, a graphic designer and an IT specialist and within this cluster the referrals are exchanged very easily and bring business to all members!
So Why You Need More Referrals?
Business referrals are the best source of new business because of their effectiveness and the quality of leads that they provide.
1. Higher revenues you get additional streams of income on a regular basis
2. Prospects convert to customers those who were referred to you, are more likely to also buy from you!
3. Lower marketing costs you don’t have to spend money on expensive adverts any more
4. Better customer ‘behaviour’ they pay you on time, do not complain much
5. You can concentrate on your business because other people will sell for you!
6. You can literrally double your business that’s a no brainer.
What are the other factors that make thousands of business people throughout the world join referral organisations?
1. Increased exposure to many other people and businesses.
2. Substantially increased referrals.
3. Marketing materials for your chapter and much, much more.
4. Participation in up to 52 networking meetings per year – if the meeting takes place every week
5. And much, much more!!!
Fact 98 of businesses rely on referrals to gain new business and yet only 3 have any sort of strategy for referrals. Referral organisations provide that strategy, opening doors through personal introduction that might otherwise remain closed. Because what goes around, comes around! People that GIVE business referrals, GET business referrals!
This is expressed simply as “Givers gain” and the members who give most referrals have experienced tremendous successes.
This it the “good news” of networking – you do not have to be pushy, you do not have to sell yourself, you do not have to be hated. The exact opposite is true when you help people, either by giving them “hot” referrals or by delivering good quality service to their friends or to themselves, people will love you and they will find ways to give back what they got from you. The key to success here is: you give first.
This article was written by members of BNI Trinity - http://www.bnitrinity.com.
Click here for more articles from ZingArticles.com