Keywords for PPC Advertising DC

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So you've decided to start a Pay Per Click campaign and have opened accounts with Yahoo Search Marketing and Google AdWords. Now what?

Well, the next step, developing a keyword list, may well be one of the most important facets of your entire Pay Per Click campaign. This is where you figure out who your target audience is going to be and who your ads will appear in front of.

For example, if I were selling digital cameras online, this is where I'm able to weed out people searching for "hidden cameras" or "camera phones," as these terms probably won't convert as well as "digital cameras" or "buy digital cameras." Developing an applicable keyword list will filter out untargeted clicks, raise conversions, and save you cash!

There are a ton of resources available to help you in your quest for a targeted keyword list:

• Wordtracker: A tool such as Wordtracker compiles a database of keywords that people actually search for from major search engines. If I were to enter the term "digital camera" in to Wordtracker, I would get a list of similar and related keywords as well as their corresponding search volumes.
  
  Wordtracker also provides misspellings, different variations of words, and even shows keyword bid prices on some engines. But, in order to utilize these helpful features, it is necessary to pay a subscription fee.
  
  
• Yahoo Keyword Selector Tool: The Yahoo Keyword Selector Tool is a free tool that Yahoo provides to help advertisers grow their keyword lists. It shows related searches that include the inputted term and also returns the amount of times the word was searched the previous month. One of the drawbacks of this tool is that it does not include plural versions of keywords.
  
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  Author: Terry Fung