My Articles | About Us | Contact Us | Advertise With Us | Search   
 
News, Tips & Offers delivered to your inbox

ABOUT US | VIEW ALL FEATURED ARTICLES | VIEW ALL TOPICS | VIEW ALL REGIONS | DM MOBILE | DM BLOG

Market Research California

Market Research is the process of learning as much about your target market as possible and can be essential to a successful marketing campaign. There are many different approaches to market research in California and this site will provide you with the information you need.
1. Local Companies
2. Market Research - Overview
3. Why Should Businesses do Market Research?
4. Cost
5. Featured Local Company

1 . Local Companies

AVALON BAY
(949) 250-5483
4440 Von Karman, Suite 300
Anaheim, CA
SendOutCards
(559) 225-1000
5070 N Sixth St #109
Fresno, CA
Mightycomm
408.399.9081
654 N. Santa Cruz Ave.
Los Gatos, CA
US Marketing Services
(415) 433-3565
101 Lombard St., Ste. 704
San Francisco, CA
Golden Farms Maket Plaza
(818) 242-9220
6501 San Fernando Rd.
Glendale, CA
ASTONE
(559) 375-7100
2300 Tulare Street, Suite 210
Fresno, CA
Reinvent Business
800-455-2152
30872 South Coast Highway
Laguna Beach, CA
AltaTerra Research
650-362-0440
530 Lytton Avenue
Palo Alto, CA
Ellen Newman Associates
(415) 433-1010
323 Geary St., Ste. 507
San Francisco, CA
BorgDirect
(415) 518-2317
327 Noriega St.
San Francisco, CA

2 . Market Research - Overview

Market Research - Overview Market research is a necessary tool that all California business owners should implement at some point. It is commonly used during the start-up phase of an operation, but marketing research is also done by established business owners in California who are planning to introduce a new product or service.

Today’s business owners in California, start-ups and established, are acknowledging the advantages of market research, and are more then willing to invest the time and money that it takes to do it right. The future of their business, and the impact it can have on them financially has created an entire industry to service this need. Finally, there are many companies and individuals who offer consulting and marketing research assistance to businesses around California.

Market research is a way for California business owners to learn about their customers, and by doing so, they are better able to understand what it takes to make them buy. So for a business to boost their profit making potential, it only makes sense to do the research that will, literally, tell them how!

Marketing research is part of a sound business plan. If you want to get future loans for your business, you are going to have to know where your business stands and where it will be in the future. Determining your business’s market is all part and parcel of the business loan process. If you want to be approved, you will need a firm handle on your market research.

3 . Why Should Businesses do Market Research?

Why Should Businesses do Market Research? Market research may seem like an insignificant business task, but in reality market research is essential to business success. What is so important about market research? Isn’t market research just a waste of precious work time? No; market research is the perfect way to figure out who will buy what you’re selling. For example: Starting up a cake decorating business only because everyone thinks your cakes are great doesn’t mean it will be successful in California. Market research is needed to help you determine if there is a need for cake decorating, who your competition is, what people are willing to pay, and if you are in an appropriate location.

If a business takes the time to do the foot work before launching a new product or service, they can easily avoid a lot of unnecessary expenses and hassles, not to mention failure. According to statistics, 80% of new businesses go under in the first 5 years, why is this? Perhaps there wasn’t enough market research being done to ensure start-ups of their product, or service’s potential for success. For all intents and purposes, a business owner puts everything they have into a business, so it only makes sense to take precautions by doing the market research that will ensure financial stability, a secure future, and an unwavering reputation.

4 . Cost

Cost Is market research expensive? Will you have to cough out a significant investment to get quality market research? Will investing in a marketing research professional be worth your investment? In reality, market research can be as inexpensive or as costly as you want it to be, and depends entirely on your needs.

For example: A woman in a small town near California wants to open a daycare facility, but she’s not sure if she will be able to get enough children to turn a profit. She needs to find out if there is a need for childcare around California, who, if any, her competition is, and how much people are willing to pay for her services.

Market research will help her answer these questions, and before she invests her time and money in starting this business. To find out if there is a need for childcare in her town, she may want to write a survey with appropriate questions, such as:

  • Are you or someone you know, looking for quality childcare? If yes, for how many children?

  • Do you need part-time or full-time care? What hours?

  • How much are you willing to pay for professional childcare and why?

    If you currently use professional childcare, would you consider moving your children to a new daycare facility if:

  • It costs less money?

  • Has a better educational program?
  • Includes extra things that your current program doesn’t offer, like meals or certain activities?

    This survey is an inexpensive way for her to get her questions answered. The survey can be mailed, or she can talk to the local schools about sending one home with each child, or she could even create the survey on a door hanger and hang them on the doors of resident’s homes around her town. Then depending on her method of getting the surveys to her potential clients, she can include pre-paid postage and have them mail the surveys back, arrange to pick them up, or even set out boxes so people can simply drop them in.

    Once the results are in, she will know better the need for childcare. If it turns out that there is too much competition, either from another facility or many home daycare operations, or that there simply isn’t the need for a professional daycare facility, she will be saving herself a lot of money and trouble. Instead, she may consider doing her business on a smaller scale, such as a nursery school or home daycare.

    Because her business is in the planning stage, there is no risk involved and doing minimal, inexpensive market research is all that is needed.

    There are however, other situations that may require more costly marketing research.

    For example: A family owned bookstore in California is considering an expansion to add on a coffee shop and deli with an eating area, as well as a sitting area complete with a fireplace for customers to relax after browsing for books. But because the expansion will cost a lot of money, and possible downtime, they want to know if their customers will purchase items from the coffee shop/deli, and stay around long enough to make use of the sitting area.

    This could mean hiring a marketing consultant to find out how popular other coffee shops, restaurants, and cafes are in the area, what kinds of people frequent them, how long they stay, and what sort of items they purchase. They may make phone calls to all the store’s customers to ask them directly how they feel the changes. In store observations can determine the actions of the customers, such as finding out how much time they usually spend in the store.

    Learning the potential for a successful expansion can be both time consuming, and costly, due to the amount of market research that must be done to find the answers, and hiring outside help. But because they will be investing a lot of money into growing their business, it is certainly worth the expense of finding out whether it’s a viable idea.

    Your market research costs will depend entirely on your individual needs and business situation.

    • 5 . Featured Local Company

    AVALON BAY

    9492505483
    4440 Von Karman, Suite 300
    Anaheim, CA
    Read more about Market Research

    Related Articles
    - Market Research and Surveys California
    We have all gotten phone calls at dinnertime, shanghaied at the mall or answered a few questions online, all in the name of public opinion. In fact, it seems everywhere we turn there is a new survey, poll or focus group available to participate in.
    - Direct Response TV California
    - Tips for Affiliate Programs California
    - Marketing Plan California
    - Multi Level Marketing Training For Success California
    - The Essential Contents of Marketing Plan California
    - Search Marketing California
    - Affiliate Marketing Principles California
    - Internet Marketing Tips California
    - Reasons To Take Paid Surveys California
    Regional Articles
    - Market Research Adelanto CA
    - Market Research Agoura Hills CA
    - Market Research Alameda CA
    - Market Research Alhambra CA
    - Market Research Aliso Viejo CA
    - Market Research Alpine CA
    - Market Research Altadena CA
    - Market Research Anaheim CA
    - Market Research Antelope CA
    - Market Research Antioch CA
    - Market Research Apple Valley CA
    - Market Research Aptos CA
    - Market Research Arcadia CA
    - Market Research Arcata CA
    - Market Research Arroyo Grande CA
    - Market Research Arvin CA
    - Market Research Atascadero CA
    - Market Research Atwater CA
    - Market Research Auburn CA
    - Market Research Avenal CA
    - Market Research Azusa CA
    - Market Research Bakersfield CA
    - Market Research Baldwin Park CA
    - Market Research Banning CA
    - Market Research Barstow CA
    - Market Research Bell CA
    - Market Research Bellflower CA
    - Market Research Belmont CA
    - Market Research Benicia CA
    - Market Research Berkeley CA
    - Market Research Beverly Hills CA
    - Market Research Bloomington CA
    - Market Research Blythe CA
    - Market Research Bonita CA
    - Market Research Brawley CA
    - Market Research Brea CA
    - Market Research Brentwood CA
    - Market Research Buena Park CA
    - Market Research Burbank CA
    - Market Research Burlingame CA
    - Market Research Calabasas CA
    - Market Research Calexico CA
    - Market Research Camarillo CA
    - Market Research Campbell CA
    - Market Research Canoga Park CA
    - Market Research Canyon Country CA
    - Market Research Carlsbad CA
    - Market Research Carmichael CA
    - Market Research Carpinteria CA
    - Market Research Carson CA
    - Market Research Castaic CA
    - Market Research Castro Valley CA
    - Market Research Cathedral City CA
    - Market Research Ceres CA
    - Market Research Cerritos CA
    - Market Research Chatsworth CA
    - Market Research Chico CA
    - Market Research Chino CA
    - Market Research Chino Hills CA
    - Market Research Chowchilla CA
    - Market Research Chula Vista CA
    - Market Research Citrus Heights CA
    - Market Research Claremont CA
    - Market Research Clovis CA
    - Market Research Coachella CA
    - Market Research Coalinga CA
    - Market Research Colton CA
    - Market Research Compton CA
    - Market Research Concord CA
    - Market Research Corcoran CA
    - Market Research Corona CA
    - Market Research Coronado CA
    - Market Research Costa Mesa CA
    - Market Research Covina CA
    - Market Research Crescent City CA
    - Market Research Culver City CA
    - Market Research Cupertino CA
    - Market Research Cypress CA
    - Market Research Daly City CA
    - Market Research Dana Point CA
    - Market Research Danville CA
    - Market Research Davis CA
    - Market Research Delano CA
    - Market Research Desert Hot Springs CA
    - Market Research Diamond Bar CA
    - Market Research Dinuba CA
    - Market Research Downey CA
    - Market Research Duarte CA
    - Market Research Dublin CA
    - Market Research El Cajon CA
    - Market Research El Centro CA
    - Market Research El Cerrito CA
    - Market Research El Dorado Hills CA
    - Market Research El Monte CA
    - Market Research El Segundo CA
    - Market Research El Sobrante CA
    - Market Research Elk Grove CA
    - Market Research Emeryville CA
    - Market Research Encinitas CA
    - Market Research Encino CA
    - Market Research Escondido CA
    - Market Research Eureka CA
    - Market Research Fair Oaks CA
    - Market Research Fairfield CA
    - Market Research Fallbrook CA
    - Market Research Fillmore CA
    - Market Research Folsom CA
    - Market Research Fontana CA
    - Market Research Fountain Valley CA
    - Market Research Fremont CA
    - Market Research Fresno CA
    - Market Research Fullerton CA
    - Market Research Galt CA
    - Market Research Garden Grove CA
    - Market Research Gardena CA
    - Market Research Gilroy CA
    - Market Research Glendale CA
    - Market Research Glendora CA
    - Market Research Goleta CA
    - Market Research Granada Hills CA
    - Market Research Granite Bay CA
    - Market Research Grass Valley CA
    - Market Research Hacienda Heights CA
    - Market Research Half Moon Bay CA
    - Market Research Hanford CA
    - Market Research Harbor City CA
    - Market Research Hawaiian Gardens CA
    - Market Research Hawthorne CA
    - Market Research Hayward CA
    - Market Research Healdsburg CA
    - Market Research Hemet CA
    - Market Research Hercules CA
    - Market Research Hermosa Beach CA
    - Market Research Hesperia CA
    - Market Research Highland CA
    - Market Research Hollister CA
    - Market Research Huntington Beach CA
    - Market Research Huntington Park CA
    - Market Research Imperial Beach CA
    - Market Research Indio CA
    - Market Research Inglewood CA
    - Market Research Irvine CA
    - Market Research King City CA
    - Market Research La Canada Flintridge CA
    - Market Research La Crescenta CA
    - Market Research La Habra CA
    - Market Research La Jolla CA
    - Market Research La Mesa CA
    - Market Research La Mirada CA
    - Market Research La Palma CA
    - Market Research La Puente CA
    - Market Research La Quinta CA
    - Market Research La Verne CA
    - Market Research Laguna Beach CA
    - Market Research Laguna Hills CA
    - Market Research Laguna Niguel CA
    - Market Research Lake Elsinore CA
    - Market Research Lake Forest CA
    - Market Research Lakeside CA
    - Market Research Lakewood CA
    - Market Research Lamont CA
    - Market Research Lancaster CA
    - Market Research Lawndale CA
    - Market Research Lemon Grove CA
    - Market Research Lemoore CA
    - Market Research Livermore CA
    - Market Research Lodi CA
    - Market Research Loma Linda CA
    - Market Research Lomita CA
    - Market Research Lompoc CA
    - Market Research Long Beach CA
    - Market Research Los Alamitos CA
    - Market Research Los Altos CA
    - Market Research Los Angeles CA
    - Market Research Los Banos CA
    - Market Research Los Gatos CA
    - Market Research Los Osos CA
    - Market Research Lynwood CA
    - Market Research Madera CA
    - Market Research Malibu CA
    - Market Research Manhattan Beach CA
    - Market Research Manteca CA
    - Market Research Marina CA
    - Market Research Marina Del Rey CA
    - Market Research Martinez CA
    - Market Research Marysville CA
    - Market Research Maywood CA
    - Market Research Mckinleyville CA
    - Market Research Menlo Park CA
    - Market Research Merced CA
    - Market Research Mill Valley CA
    - Market Research Millbrae CA
    - Market Research Milpitas CA
    - Market Research Mira Loma CA
    - Market Research Mission Hills CA
    - Market Research Mission Viejo CA
    - Market Research Modesto CA
    - Market Research Monrovia CA
    - Market Research Montclair CA
    - Market Research Montebello CA
    - Market Research Monterey CA
    - Market Research Monterey Park CA
    - Market Research Moorpark CA
    - Market Research Moraga CA
    - Market Research Moreno Valley CA
    - Market Research Morgan Hill CA
    - Market Research Mountain View CA
    - Market Research Murrieta CA
    - Market Research Napa CA
    - Market Research National City CA
    - Market Research Nevada City CA
    - Market Research Newark CA
    - Market Research Newbury Park CA
    - Market Research Newhall CA
    - Market Research Newport Beach CA
    - Market Research Nipomo CA
    - Market Research Norco CA
    - Market Research North Highlands CA
    - Market Research North Hills CA
    - Market Research North Hollywood CA
    - Market Research Northridge CA
    - Market Research Norwalk CA
    - Market Research Novato CA
    - Market Research Oakdale CA
    - Market Research Oakland CA
    - Market Research Oakley CA
    - Market Research Oceanside CA
    - Market Research Ojai CA
    - Market Research Ontario CA
    - Market Research Orange CA
    - Market Research Orangevale CA
    - Market Research Orinda CA
    - Market Research Oroville CA
    - Market Research Oxnard CA
    - Market Research Pacific Grove CA
    - Market Research Pacific Palisades CA
    - Market Research Pacifica CA
    - Market Research Pacoima CA
    - Market Research Palm Desert CA
    - Market Research Palm Springs CA
    - Market Research Palmdale CA
    - Market Research Palo Alto CA
    - Market Research Palos Verdes Peninsula CA
    - Market Research Panorama City CA
    - Market Research Paradise CA
    - Market Research Paramount CA
    - Market Research Pasadena CA
    - Market Research Paso Robles CA
    - Market Research Patterson CA
    - Market Research Perris CA
    - Market Research Petaluma CA
    - Market Research Pico Rivera CA
    - Market Research Pinole CA
    - Market Research Pittsburg CA
    - Market Research Placentia CA
    - Market Research Placerville CA
    - Market Research Pleasant Hill CA
    - Market Research Pleasanton CA
    - Market Research Pomona CA
    - Market Research Port Hueneme CA
    - Market Research Porterville CA
    - Market Research Poway CA
    - Market Research Ramona CA
    - Market Research Rancho Cordova CA
    - Market Research Rancho Cucamonga CA
    - Market Research Rancho Palos Verdes CA
    - Market Research Rancho Santa Margarita CA
    - Market Research Red Bluff CA
    - Market Research Redding CA
    - Market Research Redlands CA
    - Market Research Redondo Beach CA
    - Market Research Redwood City CA
    - Market Research Reedley CA
    - Market Research Reseda CA
    - Market Research Rialto CA
    - Market Research Richmond CA
    - Market Research Ridgecrest CA
    - Market Research Riverbank CA
    - Market Research Riverside CA
    - Market Research Rocklin CA
    - Market Research Rohnert Park CA
    - Market Research Rosamond CA
    - Market Research Rosemead CA
    - Market Research Roseville CA
    - Market Research Rowland Heights CA
    - Market Research Sacramento CA
    - Market Research Salinas CA
    - Market Research San Anselmo CA
    - Market Research San Bernardino CA
    - Market Research San Bruno CA
    - Market Research San Carlos CA
    - Market Research San Clemente CA
    - Market Research San Diego CA
    - Market Research San Dimas CA
    - Market Research San Fernando CA
    - Market Research San Francisco CA
    - Market Research San Gabriel CA
    - Market Research San Jacinto CA
    - Market Research San Jose CA
    - Market Research San Juan Capistrano CA
    - Market Research San Leandro CA
    - Market Research San Lorenzo CA
    - Market Research San Luis Obispo CA
    - Market Research San Marcos CA
    - Market Research San Mateo CA
    - Market Research San Pablo CA
    - Market Research San Pedro CA
    - Market Research San Rafael CA
    - Market Research San Ramon CA
    - Market Research San Ysidro CA
    - Market Research Sanger CA
    - Market Research Santa Ana CA
    - Market Research Santa Barbara CA
    - Market Research Santa Clara CA
    - Market Research Santa Clarita CA
    - Market Research Santa Cruz CA
    - Market Research Santa Fe Springs CA
    - Market Research Santa Maria CA
    - Market Research Santa Monica CA
    - Market Research Santa Paula CA
    - Market Research Santa Rosa CA
    - Market Research Santee CA
    - Market Research Saratoga CA
    - Market Research Scotts Valley CA
    - Market Research Seal Beach CA
    - Market Research Seaside CA
    - Market Research Sebastopol CA
    - Market Research Selma CA
    - Market Research Shafter CA
    - Market Research Sherman Oaks CA
    - Market Research Shingle Springs CA
    - Market Research Simi Valley CA
    - Market Research Sonoma CA
    - Market Research Sonora CA
    - Market Research South El Monte CA
    - Market Research South Gate CA
    - Market Research South Lake Tahoe CA
    - Market Research South Pasadena CA
    - Market Research South San Francisco CA
    - Market Research Spring Valley CA
    - Market Research Stanton CA
    - Market Research Stockton CA
    - Market Research Studio City CA
    - Market Research Suisun City CA
    - Market Research Sun City CA
    - Market Research Sun Valley CA
    - Market Research Sunland CA
    - Market Research Sunnyvale CA
    - Market Research Susanville CA
    - Market Research Sylmar CA
    - Market Research Taft CA
    - Market Research Tarzana CA
    - Market Research Tehachapi CA
    - Market Research Temecula CA
    - Market Research Temple City CA
    - Market Research Thermal CA
    - Market Research Thousand Oaks CA
    - Market Research Torrance CA
    - Market Research Trabuco Canyon CA
    - Market Research Tracy CA
    - Market Research Truckee CA
    - Market Research Tujunga CA
    - Market Research Tulare CA
    - Market Research Turlock CA
    - Market Research Tustin CA
    - Market Research Twentynine Palms CA
    - Market Research Ukiah CA
    - Market Research Union City CA
    - Market Research Upland CA
    - Market Research Vacaville CA
    - Market Research Valencia CA
    - Market Research Vallejo CA
    - Market Research Valley Center CA
    - Market Research Valley Village CA
    - Market Research Van Nuys CA
    - Market Research Venice CA
    - Market Research Ventura CA
    - Market Research Victorville CA
    - Market Research Visalia CA
    - Market Research Vista CA
    - Market Research Walnut CA
    - Market Research Walnut Creek CA
    - Market Research Wasco CA
    - Market Research Watsonville CA
    - Market Research West Covina CA
    - Market Research West Hills CA
    - Market Research West Hollywood CA
    - Market Research West Sacramento CA
    - Market Research Westlake Village CA
    - Market Research Westminster CA
    - Market Research Whittier CA
    - Market Research Wildomar CA
    - Market Research Wilmington CA
    - Market Research Winnetka CA
    - Market Research Woodland CA
    - Market Research Woodland Hills CA
    - Market Research Yorba Linda CA
    - Market Research Yuba City CA
    - Market Research Yucaipa CA
    - Market Research Yucca Valley CA
    Related Local Events
    Farmers' Market
    Dates: 12/5/2009 - 12/5/2009
    Location: Downtown Downey
    Downey, CA
    View Details
    Farmers' Market
    Dates: 12/12/2009 - 12/12/2009
    Location: Downtown Downey
    Downey, CA
    View Details
    Farmers' Market
    Dates: 12/19/2009 - 12/19/2009
    Location: Downtown Downey
    Downey, CA
    View Details
    Farmers' Market
    Dates: 12/26/2009 - 12/26/2009
    Location: Downtown Downey
    Downey, CA
    View Details
    Farmers' Market
    Dates: 11/28/2009 - 11/28/2009
    Location: Downtown Downey
    Downey, CA
    View Details
    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin
    Topics:
    Advertising Family Home Services Real Estate Resources
    Business Services Fashion Industrial Goods & Services Retail & Consumer Services
    Career Financial Services Insurance Software
    Cars Food & Beverage Internet Technology
    Computer Hardware Franchise Legal Telecommunications
    Construction Health Miscellaneous Trade Shows
    Education Holidays Nightlife Travel
    Entertainment Home Appliances Online Database Weddings
    Environmental Home Electronics Pets World History
    Articles.DirectoryM.com | Search | About Us | Contact Us | Mobile | Blog | En Español
    Copyright © BET Information Systems, Inc. All rights reserved.