Marketing Strategies for Remodeling Businesses Chesapeake VA

The replacement market looks attractive to many remodelers because the margins are typically higher than an addition or a kitchen or bath rehab. But because the price per job is lower, the volume of jobs must be greater. So the better replacement contractors survive by generating hot leads. Lots of them.

What's hot? For Wayne Wilusz, president of Advanced Siding, Window and Sunroom Co., in Brentwood, N.H., the marketing message that generates the biggest response focuses on the cost of energy. “Energy is the number-one reason windows are moving right now,” Wilusz says. More than ‘maintenance-free' or ‘easy to clean,' the energy-saving benefit of new windows has increased both the number of leads and his sales volume, even though the price of vinyl windows has increased with the surge in energy prices.

It's not just the message that counts, however. It's the medium. And these days, the hottest marketing medium is the Internet.

“Customers are more knowledgeable than they used to be. The majority of people coming to us have done their research,” explains Wilusz, whose own Web site, www.advancedsidingandwindow.com, strives to provide prospective customers with home improvement tips and answers to remodeling questions. “But a company Web site is just the beginning,” he says. More and more customers are ending up at general research sites that combine articles about replacement windows and other renovation categories with “Find a Contractor” services.

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