While the National Football League and NASCAR racing are increasingly popular sports in the United States, there is no bigger professional league worldwide than the National Basketball Association. The National Basketball Association, or NBA, has had franchises in Toronto and Vancouver, plays preseason games in Latin America and Europe, and has increased the amount of foreign players on rosters every year over the last decade. With increasing appeal among young basketball players across the world, the NBA has created a worldwide sports empire.
However, the NBA has not forgotten its roots in the United States. The league’s commissioner, David Stern, has mused that the NBA may expand to include more international teams. However, the fact that all but one of the league’s teams remains in the continental United States shows how strong the league is in America. As well, the NBA has worked with minor league and college basketball to develop a smooth process for young basketball players with great potential get the attention they need to have successful careers. The NBA also does a lot of work in the thirty-two host cities of its franchises, building a strong relation with the community that makes it possible for the league and individual teams exist.
While names like Larry Bird, Magic Johnson, and Michael Jordan have become synonymous with a golden age in NBA basketball, there is a new generation of superstars that kids are beginning to idolize. Kobe Bryant and LeBron James arguably are the best players in the league, though Tim Duncan and Dirk Nowitzki can be thrown in that mix. The fact that each generation of NBA fans has a select group of superstars to watch and celebrate shows how reliable the league is as a source of sports entertainment.