NetSuite now lets you manage multiple e-commerce Web sites, each with its own domain if necessary. Each site is capable of providing multilingual product descriptions and handling payments in multiple currencies: For example, a site visitor from the United States could read product descriptions written in English and price them in U.S. dollars, while a visitor from France can click on a menu and choose to view descriptions in French and prices in euros. You can establish one site to target consumers, while another aims at wholesale dealers with lower prices and higher minimum purchase requirements. All sites can draw from the same product inventory data.
Every e-commerce app can show you what you sold, but NetSuite now lets you see what you almost sold. NetSuite tracks shopping cart abandonments, so that you can view what products shoppers selected but ultimately opted not to buy. You can then try to capture this lost business by offering the shoppers a special coupon or another incentive.
If you're a budding Amazon.com, you can use some of the same tools as the big guys to boost sales, such as the automated upsell/cross-sell that recommends related products and ones that previous buyers have purchased.
NetSuite now supports digital downloads for electronic products, a useful feature for sellers of e-books, software, and digital music.
E-commerce sites are often heavily dependent on visitors referred by major search engines such as Google and Yahoo. NetSuite tracks which search terms are most productive in attracting both visitors and sales. The reports can distinguish between the results from free, natural (sometime called "organic") search referrals and pay-per-click search engine ads, which cost you money.