1. Affiliate marketing:
Affiliate marketing consists of a relationship between web site owners and merchants. Web site owners put merchants' advertisements (usually text link or banner) on their page and merchants pay commission from each deal to the site owner. The advantage of this promotion method is the fact that you can never lose your money for inefficient advertising because you pay only in case you earn some money. If you want to start your own affiliate program you can buy one of many available scripts or use some affiliate networks like Link Share or Commission Junction.
2. Search engine optimization (SEO):
Search engine optimization is one of the most effective (and one of the hardest) ways how to get a large number of very good targeted customers. If you are a search engine optimization specialist, make an SEO analysis and optimize your web site for some effective keywords. If you know nothing about SEO try to find some basic information on the Internet and optimize for easy keywords or hire an SEO company. The advantage of search engine optimization is the fact that you get the visitors who want to buy the goods (or services) that you offer. The disadvantage is the long time necessary for successful optimization.
3. Pay per click (PPC):
There are several search engines offering pay per click program. Advertiser choose the keyword and the bid. If the visitor search for this keyword, advertisements targeted for this keyword are displayed. If more advertisers select the same keyword the advertisements are sorted by the bid (except google AdWords, there the advertisement position depends on the bid and click rate). The big advantage of pay per click system is the fact that you can start your campaign during a few minutes.
4. Banner exchanges:
You include a HTML code to your web site and each time somebody visits the site where the HTML code is placed a banner will be displayed and you get some credits (usually 1/2 - 1 credit depending on the exchange ratio). For each credit you "earn" your banner will be displayed on another banner exchange members page. This type of promotion is good for branding but it will increase your traffic just about 0,1 - 1 % only (depending on click rate of your banner) so always combine this method with another strategies.
5. Promotional coupon codes:
Everybody is happy for a free gift or some discount and a lot of online marketers take advantage of this fact. So why don't make your customers happy too? There are many promotional coupon code directories on Internet. Put your coupon code to most of these web sites. Try combination of promotional coupon codes strategy and affiliate marketing. Give away to your publishers promo codes or special affiliate link. If the visitor click this link he gets some discount, free gift, free shipping or another benefits.
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