Outdoor Advertising Delaware

Outdoor advertising refers to advertisements on billboards, street furniture, buildings, buses, public transportation and stadiums. This site will provide valuable information about the many uses of outdoor advertising in Delaware.


1 . Local Companies

Living Well Magazine
302-355-0929
1519 Old Coach Rd
Newark, DE
Business Television Network
856-435-4777
1 Innovation Way
Newark, DE
Delmarva Merchants Association
302-747-7472
Dupont Hwy
Dover, DE
Eureka
302-477-9224 ext. 121
1 Sorrel Drive
Wilmington, DE
Eureka
302-477-9224 x121
1 Sorrel Drive
Wilmington, DE
eLeadZone LLC
800-778-9391
619 New York Ave
Claymont, DE
LEX COSTRUCTION & CLEANING SRV
302-887-0866
1401 WEST 4TH STREET
WILMINGTON, DE
Adco Marketing Solutions
302.875.4334
14186 Johnson Road
Laurel, DE
HAWKS
(302)853-0359
27139 lenape ln
georgetown, DE
Clear Channel Outdoor
(302) 658-5520
24 Germay Dr
Wilmington, DE

2 . Outdoor Advertising - Overview

Outdoor Advertising - Overview More than 6 billion dollars was spent on outdoor advertising in 2005, according to the Outdoor Advertising Association of America (OAAA). That’s taking into account all four of the outdoor advertising formats that comprise this form of advertising. According to the OAAA, billboards, street furniture, transit and alternative media together comprise outdoor advertising.

Outdoor advertising has many purposes as does any other advertising medium. Sales, of course is the primary purpose however there are other important reasons to turn to this advertising medium. Fighting crime is one of the ways in which the outdoor advertising industry has made a difference in Delaware. Public service messages, like those for teenage runaways around Delaware are important ways to use billboards and other forms of this medium.

Technology has played a big part in the success and advancement of outdoor advertising. Depending on the format used, content can actually be changed from another location using a computer.

Sports stadiums in Delaware are famous for using outdoor advertising. As technology has advanced, they’re able to feature more and more advertisers.

Buses, bus shelters and bus benches are huge venues for outdoor advertising in Delaware. So are subways, airports and terminals.

Ordinary people sometimes use billboards and other forms of outdoor advertising to search for a mate, a criminal or as was the case with one woman, a job. She actually listed her credentials, picture and phone number on a huge billboard. She got 20 serious inquiries out of the deal.

For the advertiser, outdoor advertising is a powerful medium in which to reach your target audience in Delaware because if people just leave their homes, they’re likely to see some form of outdoor advertising regardless of where they go. For the consumer, it brings us phone numbers, food and services or danger ahead.

3 . Uses

Uses A few have advertised for a wife or a husband using outdoor advertising, mostly billboards. One woman advertised for information leading to her husband’s killer. Missing persons are often advertised on billboards.

Anyone driving along the interstate may have seen the Amber Alert being advertised.

Those who are traveling some distance often look to outdoor advertising to alert them of upcoming food and gas establishments. How many of us have stopped to get the exact food being profiled on the giant billboard?

Advertising is powerful and it is powerful in many forms. Anyone who has ever stood in a taxi line outside a Las Vegas casino has no doubt seen a myriad of outdoor advertising atop the taxis advertising shows, food, casinos and the like.

Public service messages are advertised on more than one outdoor advertising format in Delaware. Have you noticed the advertising panels on city wide metro buses? These are often public service messages however food and almost anything is advertised in this manner as well. Buses that run strictly college campus routes often have advertising affixed to them directed specifically to college-age consumers.

Even with the Internet and the instant everything attitude of our society, outdoor advertising has managed to grow in revenue and usefulness. It’s because we live in a mobile society and we are always on the go. We can’t help but notice this advertising medium. We can’t crumple it up and throw it away or turn it down or screen which ones we’re going to look at. In fact, more and more of us intentionally look at outdoor advertising when we’re looking for specific information.

4 . Billboards

Billboards
Though billboards are by far not the only outdoor advertising format in Delaware, they do rake in about 64% of the outdoor advertising dollars.

One thing about it: there’s not much time to convey a message to people moving at speeds of 60, 70 or more miles an hour. Fixed billboards have to be quick and to the point.

Billboards advertise everything from God to gum and they are the most popular form of outdoor advertising in Delaware. They direct us to eating establishments, fuel stops and let the weary traveler know where he can lay down his head and how far away it is.

Commercial billboards usually let us know what is up ahead. They also advertise products from perfumes to printers. Services too, are advertised on billboards.

Billboards in Delaware are also used in political campaigns.

Billboards have become a powerful crime-fighting tool. Arizona recently advertised a serial killer’s crimes on a billboard and the FBI profiled one of the 10 most wanted on another billboard.

Vinyl sheeting is used on most billboards. Most companies in Delaware that advertise on billboards rent them. Many billboards are lit up today and some of them have continuous moving parts.

Public service messages have become big campaigns for billboards in Delaware. AIDS prevention, runaways, teenage pregnancy and drugs are just some of the public service messages that billboards convey.

Some billboards are downright entertaining. In fact, there is tremendous competition among Delaware advertising companies to create the best billboards. By bringing their client company recognition, the advertising companies often get recognized too because people want to know who came up with such and such idea. Advertisers also vie for awards each year that comprise all formats of outdoor advertising, including billboards.

Billboards have come a long way over the years. There are various forms of billboards, the most popular being the kind you see along the highway, but billboards are also painted onto buildings, especially in densely populated metropolitan areas.

5 . Featured Local Company

Living Well Magazine

Living Well Magazine Health +Home+Food + Wealth+Style

302-355-0929
1519 Old Coach Rd
Newark, DE
http://www.livingwellmagazine.net

Living.Well Magazine™, a regional monthly publication which debuted in February 2005, is about Health, Home, Food, Wealth and Style. It targets a mainstream readers who want to “live well” in all aspects of life while being responsible to their themselves, the environment and the community in which we live.. We set an example by being a socially responsible, socially active, environmentally friendly publication with mainstream appeal.
The wellness industry is on the verge of exponential growth, driven there by the “Baby Boom” generation and their children. They are interested in preventive health, clean air, renewable energy, Western and Eastern medicine, exercise and organic food. They want to incorporate responsible practices into their lives without going to extremes.
For this influential core segment wellness means more than physical well-being; it is about emotional and physical satisfaction with the quality of life – “living well”.
Living.Well Magazine™ has reached into this market niche and in corresponding industry trends, and has enjoyed tremendous success in the last 2 years. Increasing circulations from 5000 copies/ month and now currently delivering 17,000 copies /month!
Our balanced content targets core segments of the “Baby Boomer” generation and their children (trailing boomer) with the information they want: strong emphasis on health and wellness with our Health Information Bursts© format; concise treatment of editorial topics from a mainstream perspective; and regular features about fitness, weight loss, personal money management, horoscopes, arts and entertainment. The format is informative, enjoyable and visually appealing.
Our readers are composed of both professional men and women, with an average income of 75,000+, who own their own home, have breakfast, lunch or coffee out, workout, see their Doctors regularly. Because of our mainstream editorial format Living. Well Magazine attracts advertisers who can service this market’s concept of “living well” with a variety of goods and professional services.
Our strategy is simple: LIVING.WELL MAGAZINE provides good reading material and places it strategically where the consumer has time to read it...and they will!
Living.Well Magazine™ was conceived and designed from the ground up. As retail professionals with more than 30 years experience in retail, food service, and education, we know our readers ,and how to reach them. In fact, we are the readers: we share their concerns about health, lifestyle, parenting, community and the environment.
At the present time Living.Well Magazine™ is ideally positioned to reach the fastest-growing market with quality information from a rapidly-growing industry. We can connect readers with local goods and services via a convenient format which entertains while it informs. Living.Well Magazine

Living.Well Magazine

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