Philadephia American Marketing Association

AMERICAN MARKETING ASSOCIATION ADVANCED BOOTCAMP
DATE: March 6 – 7, 2008
LOCATION: The Hub CityView, Philadelphia
Effectively developing the elements of a marketing plan continues to be a critical success factor for all marketing professionals, unit and general managers and entrepreneurs. The marketing element of a business plan can often make or break the entire plan. A great marketing plan can provide one of the most powerful sources of advantage over competition no matter what industry, product or service

VALUE PROPOSITIONS THAT HOOK CUSTOMERS,
Lisa Dennis of Knowledgence Associates
Do you know how to communicate the value your company’s product or service in the language of your customers? Most organizations do not – leaving their customers to figure out for themselves if the offer is a match.

Among the many marketing challenges and choices that must be made to effectively communicate your company or product’s “story” is defining your value proposition.
? What value does your company or product deliver?
? To whom do you deliver it?
? How is your company’s value communicated?

The answers to all of the questions posed above are often couched in “me” language instead of “you” language. The result: a value proposition that is just a thinly disguised advertisement of your product or service. The core message is centered on “here is what we have to sell and here is why you need to buy it,” rather than a clear customer-focused statement that demonstrates your knowledge of your customer’s needs or experience, followed by a specific offer to help them address it.

This PAMA event with speaker Lisa Dennis, President of Knowledgence Associates, is designed to be highly interactive – bring your company’s or products value proposition with you to work on as part of an exercise.

You will learn how to:
1. Define what your customer’s objective is in their language
2. Frame your offer to address only their specific needs
3. Develop and deliver benefit statements that not only make you stand out from your competition, but will create action in the customer’s mind (like a lead or a sale)

EVENT DETAILS
DATE: March 12, 2008
5:30 - 6:30 PM Networking & Cocktails
6:30 - 8:00 PM Program

LOCATION: Hilton on City Line Avenue
4200 City Avenue
Philadelphia, PA 19131

FEE Event Registration
Non-Member $60.00
PAMA Member $45.00
Student (ID Required) $30.00

MARKETING DASHBOARD 2.0:
The next generation in marketing measurement, analytics and resource allocation.
DATE: April 2 - 3
LOCATION: The Hub CityView, Philadelphia
AMA Training Series
Led by Senior Partners from MarketingNPV, the leading implementer of marketing dashboards, this intensive two-day seminar will dive into the fundamentals of employing a well-designed marketing dashboard to measure and enhance marketing ROI. We’ll examine the metrics, processes, analytics, and tools that distinguish successful dashboard projects. We will also diagnose the flaws that proved critical for others. And we’ll explore in-depth the keys to dashboard success from organizational, analytical, and implementation perspectives. Whether you’ve already got a dashboard you’d like to fix, or are just looking to avoid the mistakes most first-timers make, you’ll find lots of superb content in this highly interactive workshop


"THE POWER OF MARKETING™"
A delightful combination of "how-to" educational information and engaging, insightful and sometimes humorous case studies.

Kae Groshong Wagner, author of the book by the same title and President/Founder of North Star Marketing, presents this "must-have" material with the passion and enthusiasm of a life-long marketer.

The presentation covers the following for each of the 10 Power Principles:
• Why the Principle is critical and powerful to marketing success.
• How to use the Principle for its greatest efficiency.
• A rule of thumb for applying each Principle.
• A case study illustrating the successful use of each Principle.
Participants will learn:
• How to identify their company’s marketing strengths and weaknesses.
• How to strengthen their position in the marketplace.
• How to diagnose their company’s marketing health.
• How violating the Principles will jeopardize their company’s marketing success.

DATE: April 9, 2008
5:30 - 6:30 PM Networking and Cocktails
6:30 - 8:00 PM Program

LOCATION: Crowne Plaza Valley Forge
260 Mall Boulevard
King of Prussia, PA 19406
www.cpvalleyforge.com

Members: $45
Non-Members: $60
Students: $30

How to Register
1. Register online
2. Call the PAMA office at 610-642-0607

2008 MARKETING AWARDS
One of the most prestigious marketing events in the Delaware Valley is rapidly approaching. Award nominees and entries are now being accepted for the 2008 awards.

Learn more about award categories, download an entry form or become a sponsor for this event.

Award Categories

Marketer of the Year
The crème de la crème… the MVP! We will recognize one person and one company as Marketer of the Year. These monarchs will be (1) a senior marketing executive and (2) a Philadelphia area-based company each with key contributions to the Greater Philadelphia Corporate Community. They are a role model for education, vision, leadership and decision making through their exceptional performance and outstanding accomplishments in the field of marketing.

Branding Corporate ID
Who are you anyway? Comprehensive corporate or community image campaign designed to alter, maintain or revitalize the subject’s identity amongst its employees, customers, partners and/or other public parties.

New Product/Service Launch
Three… Two… One…TAKE-OFF…oh and then there’s the landing of course! An integrated campaign that employed all necessary tools (PR, Media, Advertising, Direct Marketing, Internet, Other Electronic, Events, Training) to effectively deliver the launch of the product or service as well as hype the pre-launch and plan for the post-launch.

Non-profit Awareness
Each year non-profit companies rely more and more on their ability to raise awareness so they can continue to fund their efforts. This campaign will embody the soul of the organization, engage the audience and deliver the message clearly, concisely and effectively.

Experiential Marketing
This category of marketing has become one of the hottest buttons of our profession. It demands that those who talk the talk better be able to walk the walk. Show us how you took a brand and infused sight, sound, touch and smell and created a brand experience. You know exactly what we mean if you’re entering this category.

Small Budget
It’s not all about the bling bling in this category. Was your budget limited but not your success? Your marketing budget must be $50,000 or under for a product, service or corporate marketing effort (sponsorship dollars not included).

Interactive Award
Does your online marketing campaign have you wired in a 24/7/365 fashion? We want to know about it whether it’s Search Engine Optimization, Online Media Planning and Placement or Online Promotions and how your strategy produced results that make your competition seem like they are still marketing in the 80’s.

Xtreme Makeover Award
This People’s Choice category will be viewed and voted on at the Marketer Of The Year Award Event by YOU. This is a before and after category where you will see a transformation in a corporate identity collateral piece. The rules are that the new piece must completely replace the old and the medium has to remain the same. Each attendee gets one vote, the winner is announced at the event.

The Philadelphian Select Award
To be given to an individual that serves in position who has shown support and tenacity for the organizations that make up the Greater Philadelphia Business Community. This is a PAMA Board decision.

The PAMA Contributor Award
The category recognizes an individual who has gone above and beyond as a non-board member in volunteering their professionalism, network, time and tenacity to ensuring that the PAMA maintains its presence in the community. This is a PAMA Board decision.

Sponsorship Opportunities
If you are looking to reach mid to senior level marketers throughout the Delaware Valley, the Marketer of the Year event is a great way to get your name recognized. We offer all sponsorship levels and will work with your organization to get the most visibility possible. Download our sponsorship package to learn more.

In-kind Sponsorships – Interested parties who would like to provide in-kind support by donating services such as postage, mailing lists, media partnerships, presentation production, promotional gift bag items, or award production – contact Rupam Patheja at 215-568-7330 X106 or MarketeroftheYear@amaphilly.org.

MARKETING AND PUBLIC POLICY CONFERENCE
DATE: May 29 - 31, 2008
LOCATION: The Loews Philadelphia Hotel
Philadelphia, PA

Who should attend Upcoming dates
Academics, marketing practitioners, government officials, consumer and trade association representatives, legal professionals, state and local regulatory agencies and others interested in discussing current public policy and social marketing initiatives.

Why you should attend What attendees had to say
What are the issues and current trends in public policy? The Marketing and Public Policy Conference provides the forum by which many constituencies present and discuss the cutting-edge public policy issues of our day.
Network with individuals with similar interests in marketing and public policy from a variety of different backgrounds such as government, trade/consumer organizations, profit/nonprofit entities, and academia

Learn how public policy/social marketing initiatives may be affected by changes in leadership in our country and how these programs and plans may evolve in the future
Explore how "new" policy directives may impact anti-trust policy, competition, regulatory agencies, governmental interventions in the marketplace, and social and not-for-profit marketing initiatives
Consider how new technology such as the Internet may impact populations that vary in their vulnerability to these marketplace interventions

CHANGING OF THE BOARD SOCIAL HAPPY HOUR
DATE: June 25, 2008
Details soon to come.