Pricing Strategy Michigan

Many organizations in Michigan still unsuccessfully determine the real objective when it comes to pricing. Even giant companies are still unsure of what they are pursuing. Without the right pricing strategy, these companies would only survive if not drown slowly into devastation.

Local Companies

OZ Management Services, Inc.
616.682.0369
8303 Baileau Oaks, NE
Ada, MI
A & M Sales Management Consulting
517-672-6371
4101 Merriman Loop - Suite 100
Howell, MI
Complete Compassionate Care
517-336-5889
2035 Asher Ct.
East Lansing, MI
Suitor Consulting Services
(989) 906-7777
11103 Thornberry Dr.
Freeland, MI
Virtual Support System
248 991 4034
35317 Drakeshire Lane
Farmington Hills, MI
High-impact Coaching & Consulting, Inc.
616-949-5013
2505 E. Paris Road SE, Suite 195
Grand Rapids, MI
Dillard Partners, LLC
(88) TRY DP-LLC
1090 Farnham Ave.
Lincoln Park, MI
PolyArk Management Consulting
248.694.4414
330 E. Maple Rd, STE # 141
Birmingham, MI
Walker Collins & Associates
(248) 395-2233
20830 Rutland Dr
Southfield, MI
Eagle Bear Associates Inc
(248) 353-9736
27754 Franklin Rd
Southfield, MI

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Business Without Pricing Strategy Is A Way To Failure

Author: Mahidi Sofian

Before you start a business, you should already have decided what product to develop or sell, and at what price. Usually, businessmen are thinking too much about what to offer, where to sell and how to be better than their competitors. The pricing comes on the last part of the product offering, thus the price is normally being quickly decided without enough consideration.

In the case where the product is already being sold successfully by the competitors, the popular way to set price is to follow the competitors' price. To make it more attractive, the price is set a bit lower from the competitors. Again, the method may seem attractive, but eventually the profit would not be up to the expectation.

Pricing strategy is started from the business objective, or the reason the product is developed. Many organizations thought that to achieve the maximum profit is already an objective. Although it may sound true enough, but in the real business world, maximizing profits may not always be the goal.

It is depressing that majority of the organizations today still unsuccessfully determine the real objective when it comes to pricing. Even giant companies, who have been standing on top for decades, are still unsure of what they are pursuing whenever a new product is developed. The target is just to sell everything they are capable of creating, expecting to dominate all the markets under their grasps. The major consequence of this indecisive act, would only lead to internal cannibalization. These companies therefore would only survive in the fierce business competitions, if not drown slowly into devastation.


About the Author:

Mahidi Sofian is an experienced pricing analyst and have been in the pricing field for over 9 years. He is the author of the 'Pricing Strategies For Marketing' ebook in www.powerofpricing.com website.

Article Source: http://www.articlesbase.com/strategic-planning-articles/business-without-pricing-strategy-is-a-way-to-failure-927663.html

Featured Local Company

OZ Management Services, Inc.

Business & Marketing Consulting New Product & Market Develop

616.682.0369
8303 Baileau Oaks, NE
Ada, MI
www.bjtmgt.com

Unlike most of today’s business advisors, we have managed companies and understand the real day-to-day problems of operating a business. We understand the pressures to grow and diversify, reduce costs and improve cash flow. We know the frustration of those endless projects that attack the wrong problems and yield no positive results.

Throughout our corporate careers, we have contributed to the growth and profitability of national and international industry leaders with diverse business models including manufacturing, traditional retail, e-commerce, direct marketing, service and non-profit organizations. The principals of BJT have managed in a variety of ownership structures: public, private and employee-owned.

We are fully competent in a broad range of commerce forms including consumer marketing, business-to-business marketing and marketing to organizations. In addition, we have extensive experience in all of the major advertising forms including Internet, catalog, direct mail, newspaper supplements, mass media and broadcast media.

The BJT difference is that we have faced the kinds of business problems that you face and have developed programs and solutions that work. We stand behind our results and are willing to work on a mutually agreed success-sharing basis. We believe that your success comes first.


We provide a broad array of business services that will lead to enhanced growth and stability for your business. Our focus is primarily in nine areas: (Click on the titles)

Strategic planning

Marketing, merchandising strategies

Customer acquisition and management strategies

New business development

Product introductions

Cost management programs

Financial & working capital management

Management services

Crisis management


In each of these areas, we will work with you to analyze your current business environment, the issues you face, determine the actions necessary, implement the plans and measure the results. At BJT, we will take an active, “hands-on” role in every stage of the project. Unlike most management services groups, we believe that delivering the plan is only the first step of our commitment to you.


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