Producing a Catalog Delaware

This article gives a thorough look at the process of producing a product catalog. Find out what goes into making such a catalog and how the process works from beginning to end.

Local Companies

Living Well Magazine
302-355-0929
1519 Old Coach Rd
Newark, DE
Business Television Network
856-435-4777
1 Innovation Way
Newark, DE
Delmarva Merchants Association
302-747-7472
Dupont Hwy
Dover, DE
Eureka
302-477-9224 ext. 121
1 Sorrel Drive
Wilmington, DE
Eureka
302-477-9224 x121
1 Sorrel Drive
Wilmington, DE
eLeadZone LLC
800-778-9391
619 New York Ave
Claymont, DE
LEX COSTRUCTION & CLEANING SRV
302-887-0866
1401 WEST 4TH STREET
WILMINGTON, DE
Adco Marketing Solutions
302.875.4334
14186 Johnson Road
Laurel, DE
HAWKS
(302)853-0359
27139 lenape ln
georgetown, DE
Creative Logo Apparel
(302) 398-1248
Harrington, DE

After the completion of the planning process, catalog production starts. These are the steps when producing a catalog:

First is the gathering of data. Before any design can exist you must first gather a complete list of all the products you will include in the catalog, as well as all non-product copy. If some items will be grouped together as one catalog photo block such as a shirt that comes in 4 sizes and 6 colors, check to ensure that it is clear for the designer. Sort the list further into categories or spreads.

Second, write the product copy. Although most every company can pull a list of products, item numbers and prices from their computer system, virtually no company maintains proper product name and descriptive copy. Product names used in inventory software typically have names like "IVY T-SHIRT RED MEDIUM." In your catalog that same product would instead be called "Ivy T-shirt", available in red and size medium.

Keep in mind that the descriptive copy for general customer catalogs should range from 30 to 60 words. Business and technical catalogs should be as brief as achievable while getting across the information a corporate buyer needs to make an informed purchasing decision.

The third step is to plan and design the overall look and feel of the catalog. In the planning questions you may have determined the catalog dimensions, catalog objective and catalog audience. With that information you can design the master layout for the catalog. All page design will originate from this master layout. In the master layout, you can design all common page elements, grids, design themes, and type specifications for all type of occurrences. To examine the design specs, you can mock up a couple of pages.

Fourth, design the spreads and cover. After the overall look and feel of the catalog has been designed, product list and copy created, you can now sketch out each spread to identify the items on the spread and their approximate layout. You can also indicate any product photography that needs special shots such as with a background or model, and sketch approximately how we envision the photograph's layout.

The fifth step is product photography. This step involves the acquisition of all the picture and graphic files. The next thing to do is to process the images in Photoshop. There you can adjust the levels, add a clipping path and convert the image to CMYK.

Finally, you can now layout the catalog. This is the most thrilling part of designing a catalog. Here you can put all the elements together on the page to come up with a functional and attention grabbing catalog.

About the Author:

Maricon Williams

I love reading. Give me a book and I'll finish it in one sitting. Reading is the chance to be transported to a different world and so is writing. I'm more enthusiastic about writing however, since you can relay your ideas to someone else. I can only imagine that feeling when I hear a complete stranger talking about my ideas which read on an article somewhere. To relay my message to as many people is the same as touching people with music. Only mine's less harmonic. I try to make up for it with the color I bring with words. And most of the time, it’s more than enough.

jona@catalogprintingexperts.com


Article Source:

thePhantomWriters Article Submission Service

Featured Local Company

Living Well Magazine

Living Well Magazine Health +Home+Food + Wealth+Style

302-355-0929
1519 Old Coach Rd
Newark, DE
http://www.livingwellmagazine.net

Living.Well Magazine™, a regional monthly publication which debuted in February 2005, is about Health, Home, Food, Wealth and Style. It targets a mainstream readers who want to “live well” in all aspects of life while being responsible to their themselves, the environment and the community in which we live.. We set an example by being a socially responsible, socially active, environmentally friendly publication with mainstream appeal.
The wellness industry is on the verge of exponential growth, driven there by the “Baby Boom” generation and their children. They are interested in preventive health, clean air, renewable energy, Western and Eastern medicine, exercise and organic food. They want to incorporate responsible practices into their lives without going to extremes.
For this influential core segment wellness means more than physical well-being; it is about emotional and physical satisfaction with the quality of life – “living well”.
Living.Well Magazine™ has reached into this market niche and in corresponding industry trends, and has enjoyed tremendous success in the last 2 years. Increasing circulations from 5000 copies/ month and now currently delivering 17,000 copies /month!
Our balanced content targets core segments of the “Baby Boomer” generation and their children (trailing boomer) with the information they want: strong emphasis on health and wellness with our Health Information Bursts© format; concise treatment of editorial topics from a mainstream perspective; and regular features about fitness, weight loss, personal money management, horoscopes, arts and entertainment. The format is informative, enjoyable and visually appealing.
Our readers are composed of both professional men and women, with an average income of 75,000+, who own their own home, have breakfast, lunch or coffee out, workout, see their Doctors regularly. Because of our mainstream editorial format Living. Well Magazine attracts advertisers who can service this market’s concept of “living well” with a variety of goods and professional services.
Our strategy is simple: LIVING.WELL MAGAZINE provides good reading material and places it strategically where the consumer has time to read it...and they will!
Living.Well Magazine™ was conceived and designed from the ground up. As retail professionals with more than 30 years experience in retail, food service, and education, we know our readers ,and how to reach them. In fact, we are the readers: we share their concerns about health, lifestyle, parenting, community and the environment.
At the present time Living.Well Magazine™ is ideally positioned to reach the fastest-growing market with quality information from a rapidly-growing industry. We can connect readers with local goods and services via a convenient format which entertains while it informs. Living.Well Magazine

Living.Well Magazine

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