One of the first conditions for promotions items is that they be useful. There’s no point in giving your clients or customers something they can’t use—and use frequently, so that your logo and information is always in their hand and in their sight. You want the exposure repeated, so that they see your name not just once, but over and over. In time, with repeated uses, they will come to associate your business with helpfulness, convenience and usefulness.
One product that meets this standard us usefulness extremely well is promotional bottle openers. Everyone needs a bottle opener at hand sometimes, and since there are several different kinds of bottle openers chances are that very few days will go by when your customer doesn’t need to have one in his or her hand for some reason. You can capitalize on this need in your promotions.
Promotional bottle openers come in a wide variety of different types and designs. One convenient way to offer promotional bottle openers to your clients is on key rings—making them not only double practical, but also ensuring that they see your logo every time they pull out their keys. For most people, that means exposure several times a day. Key ring bottle openers come several ways:
• shaped like keys
• with room for many different sets of keys
• in a thin but sturdy and attractive aluminium strip
• as a simple plastic bar
• shaped like hard hats, sharks, palm trees, sandals, alligators, fish, surfboards, snowboards, crabs and lobsters, race cars, footballs, baseball bats, bowling pins, beer bottles, basketballs, golf balls, bats (the kind that fly), or teepees
• and literally an unlimited number of other possibilities.
There are also many other ways that you can get promotional bottle openers, and some of them are quite unique and amusing. With one of these, your client will take note of your creativity and practicality:
• attached to ball caps for outdoor parties or sporting events
• built into bottle jackets, so you can open a drink and keep it cool
• with magnets attached, so you can stick them or your refrigerator and always be able to find them
• combined with pens
• in the shape of a credit card for easy sliding into your wallet
• with box cutters attached
• combined with army knives or camping tools such as compasses, screw drivers, rulers, forks, and scissors
• with wide handles for those who cannot easily grasp a smaller tool
• specially designed to open difficult bottle caps
• bottle openers that talk, so that your clients not only see but also hear your message
• retractable openers for efficient use of space and easy sliding into a pocket
In addition to this huge variety of bottle openers, almost all of these come in any colour you choose, with a good sized area for imprinting your logo and contact information. Promotional bottle openers are one of the best, most proven ways to get your name literally in people’s hands.
Matt Franks is director of Fluid Branding (http://www.fluidbranding.com), the UK's largest supplier of promotional bottle openers and Promotional Products. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit Eco Incentives at http://www.ecoincentives.com
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