Every company has gotten it – the look that makes them cringe. It tells them that the person that they are giving the promotional pencil to is less than happy to receive it and that they are more than likely going to chuck it into the rubbish bin as soon as they are out of sight.
So how can companies keep people from throwing out their promotional pencils? How can they make potential customers excited about getting that promotional pencil? Here are some suggestions on how to make people look forward to getting one of your company s pencils.
Offer a Bonus
The first thing that you can do to make people more excited about getting one of your company s promotional pencils is to offer them a bonus,. You can put numbers on your pencils or give out different colours of pencils. Each number or colour signifies something different.
For example, if they have a red pencil, they can turn it in for a coupon for ten percent off of your company s products or services. When you hand them a pencil, tell them to hang onto it because they can exchange it for something later. This way, you can use the pencils over and over again and you don t have to worry about them winding up in the rubbish bin.
Make it Part of a Package
This idea is especially good for kids. You can give them pencil cases and in those pencil cases put one of your company s promotional pencils, a pen, and other small items. This is a great idea if you are doing this right before school starts. You will be saving their parents some money and they are going to appreciate it.
Give Out Cool Pencils
People are less likely to throw out promotional pencils if you give them pencils that are neat looking. Instead of buying the boring looking promotional pencils, look for ones that have neat designs on them or that are unusual. They may cost a bit more, but considering the fact that they aren t going to be thrown out you are saving money.
Put Cool Pencil Toppers on Them
The last way that you can make people like your promotional pencils more is to put cool pencil toppers on them. They are something that will make your pencils stand out more and make people think twice before throwing them away. This is a good idea for when you are giving out promotional pencils to the kids.
Promotional pencils don t have to be boring, and they don t have to be something that people are going to roll their eyes at when you hand it to them. When you get creative with your promotional pencils and think about new and different ways to promote your business with them, you will find that promotional pencils can be a really great tool and something that your customers will enjoy.
When you are creative and think about what your customers might like, nothing can top promotional pencils as a promotional item.
Miles Lovegrove is director of Fluid Branding (http://www.fluidbranding.com), the UK's largest supplier of promotional pencils and Promotional Products. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit Eco Incentives at http://www.ecoincentives.com
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