Real Estate Development

Real Estate development is an individual or company builds on a property or improves or modifies a property. Real estate development can be very useful and profitable, but there are large risks. This website will give an overview of the basics of real estate development.


1. Real Estate Development - Basics

Real Estate Development - Basics A real estate developer (American English) or property developer (British English) makes improvements of some kind to real property, thereby increasing its value. The developer may be an individual, but is more often a partnership, limited liability company or corporation. There are two major categories of real estate development activity: land development and building development (also known as project development).

2. Land Development

Land Development Land developers typically acquire raw land (real property with no improvements or infrastructure) and improve it with utility connections, roads, earth grading, covenants, and entitlements. Infrastructure improvement provides a base for further development of built improvements. Covenants define the context in which future development of built improvements may take place (often in the form of deed restrictions on particular parcels: a sort of "private zoning code" limited only to those properties). Entitlements are secured legal permissions from regulatory bodies (typically in the form of permits, but sometimes in the form of re-zoning or planned unit developments). Once these improvements have been made to the raw land, it is typically subdivided and sold piecemeal at a profit to Building Developers or individuals.

3. Building Development

Building Development Building developers acquire raw land, improved land, and/or re-developable property in order to construct building projects. The buildings are then sold entirely or in part to others (usually for a significant profit), or retained as assets to produce cash flow via rents and other means. Some building developers have their own internal departments for designing and constructing buildings (more common among smaller developers), while others subcontract these parts of the work to third parties (typical of larger developers).

4. Education for Development

Although there are specific educational programs which are tailored to teaching real estate finance with an emphasis on development (typical MBA programs at university-level business schools), most real estate developers enter the business from other professional areas. Most often, persons in related fields (architecture, accounting, engineering, construction, planning, etc.) enter into real estate development via personal interest and opportunity, and then choose to make a career out of it if successful. An educational background in finance is typically a prerequisite for obtaining entry-level employment with an established development company, although many development company managers tend to come from architecture and related fields. Real estate development requires extensive and complex financing arrangements to be successful, as few people or organizations have the money to undertake development projects on their own.

5. The Business of Real Estate Development

The Business of Real Estate Development Real estate development is first and foremost a cash flow business.

Real estate is, by its nature, an expensive non-liquid asset. This means that it costs a lot of money to own it, and it can be difficult to sell. In development activity, there are also the added costs of improvements themselves (typically called ""hard costs"") and the fees of various and sundry consultants necessary to get the work done properly (typically called ""soft costs""). Because expense is high, sale is difficult, and return on investment is delayed, real estate investment is inherently risky. A large part of the work of developers is the management of risk.

Because the amounts of money involved are typically very large, a majority of real estate development projects are financed with a large amount of debt leverage. While more leverage increases potential profit, it also magnifies risks and builds in a periodic negative cash flow (regular payments on the debt). Projects will generally be profitable if the upfront commitment of cash is kept to a minimum and the project can quickly start generating a positive cash flow sufficient to cover debt service.

There are almost as many ways to finance a real estate development project as there are development projects. However, most financing arrangements fall into a few broad categories:

  • Private investors (pension funds, insurance funds, wealthy individuals, joint ventures)
  • Public investors (REITs, share offerings, public-private partnerships, etc.)
  • Private debt (individual loans, bank mortgages, construction loans, etc.)
  • Public debt (redevelopment loans, etc.)
  • Private grants (non-profit target grants, etc.)
  • Public grants (anti-blight subsidies, affordable housing credits, tax incentives, historic preservation grants, etc.)
  • Equity financing (use of cash flows from other projects owned by the developer)
  • Subordination

    Successful real estate developers can become enormously wealthy due to the large sums of money being transacted and the value of the assets they control. However, because of the illiquidity of their assets, they are also very often cash-poor. Inability to remain cash solvent is the primary cause of business failure for real estate developers.
  • 6. The Process of Real Estate Development

    The Process of Real Estate Development Although the process for development of real estate varies from project to project, the various phases can be categorized roughly as follows (in approximate chronological order):

  • Market research
  • Site selection / feasibility analysis
  • Due diligence / preliminary pro forma
  • Property acquisition
  • Project design / refined pro forma
  • Obtain entitlements
  • Financing / final pro forma
  • Construction
  • Lease-up / sales
  • Operation (in cases where the project is retained as an asset)
  • 7. Marketing

    Marketing The most critical stage of development is marketing and selling of the finished lots. Marketing includes promotion, advertising, and sales. A marketing plan must be planned and implemented that meets the sales goals based on the absorption and prices forecasted in the final market feasibility study. Promotion activities may include announcements in local newspapers, radio, and television, locating directional signs to the new subdivision, holding open houses, and creating brochures. Advertising can be classified according to the most effective medium. It may be specific, name, or institutional advertising. The advertising media should be selected based the results of the market feasibility study and it may include billboards, newspaper, magazines, radio, television, home shows, or other appropriate media. The developer should measure advertising results to insure the cost effectiveness of advertising expenditures.

    An employee sales person or a local real estate brokerage firm can conduct the sale of lots. In either case, the sales commissions are a marginal expense and should be considered in the financial forecasts.

    8. Notable Developers

    Notable Developers
  • Donald Trump
  • Chicago Bulls owner Jerry Reinsdorf
  • Richie King
  • James Rouse
  • Microsoft founder, Paul Allen
  • The Irvine Company
  • Harry Helmsley, deceased husband of Leona Helmsley
  • Christopher T. Carley
  • Forrest City Companies
  • The Related Companies
  • The Related Group of Florida
  • 9. Tradeshow Information

    http://www.trumpconvention.com/Exhibitor-purchasetickets.htm (5862 bytes)

    The Learning Annex Real Estate Wealth Expo is a two-day weekend event where over 45,000 consumers learn about the latest Real Estate opportunities, and how to create wealth for themselves. Attendees have access to the hottest names on the industry covering all aspects of buying, selling and investing in Real Estate.

    There is no other consumer event that covers the ever-growing Real Estate market. Real Estate is hot nationwide and it will remain hot! This is a unique opportunity to reach consumers who are looking to invest in Real Estate and to create wealth through Real Estate. These are eager investors taking what they learn from our seminars and applying it immediately.

    Suggested Links

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