Sales Presentation Language Lithonia GA

I think we all agree that some sales presentations are more effective than others. Many factors account for this difference, but one that is easily overlooked is the language used. Words that have similar meanings or that are often used interchangeably can have very different effects on the listener. The words you use in a presentation can mean the difference between a client's signing your contract or putting the project on hold. Here are some examples of words and phrases that I think you should be careful with.

Rather than asking “How much would you like to spend on your kitchen?” try “Have you thought about the level of investment you would like to make in your new kitchen?” Although the difference is subtle, it can be important. One term suggests a financial return, the other does not.

Clients can perceive you either as someone who wants to sell them something, or as someone serving as a trusted advisor. Homeowners also take their cues from how we perceive ourselves. If we think of ourselves as peddlers looking for the next mark, that's how we will be perceived. I've heard remodelers joke about serving as remodeling “doctors” or “therapists,” but both of those characterizations are much more effective because they suggest helping homeowners find solutions.

Most production teams are fearful of committing themselves to specific dates — and for good reason. If the word “schedule” feels

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