All search engine marketing work should involve SEO (search engine optimization) to achieve good rankings. Good rankings result in a lot of traffic to your website. Search engine optimization is something you can do yourself, or you can hire a professional to do it for you.
SEO includes choosing the best keywords and key phrases for your website, the less competitive they are (infrequently used by other webmasters), the better chance you have of getting decent rankings. Do a search of your competitors and find out what keywords they are using, and then try to come up with different ones. Think about the kinds of keywords and key phrases that you type into a search engine search box, what would you type in if you were looking for the product or service that you sell?
Title tag descriptions. These are the words that appear at the top of your web browser in the blue box. Again, look at what your competition is putting up there. Avoid using your website’s business name; instead use words that describe your website’s content. The html for the title tags is this,
Every Pizza Dough Recipe You Could Ever Want in One Cookbook.
Description tags. This should explain to your visitors what your website is all about, because this is the description that shows up on the search engine results page. Keep it short and sweet, entice your readers to click on your link to go to your website, because if they do, they will find what they want. The html code for your description is,
Keyword tags. Using the html,
List your chosen keywords and key phrases in order from most important to least important, and use the keywords you list here throughout your website’s actual content.
Headlines. These help search engines figure out how significant your content is, and also make it easier for your visitors to find what they are looking for. Your headlines should look like this,
Pizza Dough Recipes
use the appropriate number according to your font size, the higher the number, the bigger the font.
Alt tags. This is a commonly forgotten form of SEO, and refers to your website’s image descriptions. A lot of search engines use the alt tags to ensure that your website is listed under the right search terms. If you move your mouse over an image on your website, a box should show up with a short description of the image. Include your keywords or key phrases in the brief description of your image. Alt tags can be added into the body of your website locating where each image is (it will start like this
)
Naming pages. The names of your pages throughout the website should be descriptive and describe what is on that particular page using hyphens to separate them. For example, pizzadoughrecipes.com/our-famous-cookbook.html accurately describes what is on that page, and may help when it comes to search engine marketing.
Good content. Placing a lot of well written, informative articles, fact sheets, checklists, etc., using your keywords, key phrases, and descriptions can help make your website search engine friendly.
Website layout. Having a nicely laid out website will make it easier for your visitors to find their way around your pages, not to mention user friendly for search engine robots, spiders, and crawlers to index your content.
Links. Get your link listed on other good ranking websites that are related to your website’s content. Even having a few links on other high-quality websites can increase your search engine rankings.