1. Find Your Niche
Sure you want everyone to benefit from the opportunity for freedom you have to offer, but face it... not everyone has an interest in extracting themselves from their comfort zone. Successful MLM marketers are willing to step out on a limb, and to change themselves. No, it’s not for everyone.
Who are the people most likely to be ripe for a change? Identify your prospects, and target your marketing strategies toward them. Don’t waste time and energy casting your pearls before the swine. Invest where it counts.
2. Invest In Low Cost Leads
Bigger isn’t always better, though we tend to think so! Small ads, postcards, and other low cost advertising methods are powerful advertising agents. They’re small, too the point and effective... generating a higher than average percentage of inquiries.
Leads are crucial to MLM success. You don’t necessarily have to make the sale with the advertisments. Making contact is just as important. Your advertisement may simply direct them to your Website where you gather the contact information you need.
3. Stir Up Desire
Most people have dreams tucked away deep inside. Many have lain dormant for many years. You never know who it is that will respond to your advertising campaign, but you can be sure that it’ll take an emotional connection to spark them to action.
Emotional advertising is effective because it puts people in the seat of the purchaser, or in this case the MLM marketer. They get to feel the bonuses and freedom of financial success. They can experience the joy of being their own boss, with a few cleverly written words.
4. Call To Action
The best time to encourage a prospect to make a commitment is NOW. Immediate action is they key to claiming the sale or signing up a new member. Think about it... when procrastination takes part in the picture... nothing much gets accomplished. Sure, they’re going to get around to it someday, but usually someday never gets here.
5. Follow UP
What happens when a prospect doesn’t bite the first time you put the bait in front of them? Well, that’s pretty much up to you. They can sit around and eventually forget all about the offer you dangled in front of them. Or... you can keep a line of contact open that constantly reminds them of the opportunity that is just waiting for them to snatch up.
Implement follow ups and you’ll increase your success rate by 50 percent. Check back every month for a while, then every 6 months. A lot can happen in life during a six month period. You never know just what changes might spur them into doing something else with their life... you want to be there for them at that perfect time.
Copyright 2005 Cutts Group, llc
About the Author:
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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