All Topics > Business Services > The Key to Direct Marketing > Pennsylvania >

The Key to Direct Marketing Easton PA

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people.

Local Companies

Liquid Point Design
(610) 435-0311
1012 Deerhaven Terrace
Stewartsville, NJ

CENTURION Lists, Inc.
(610) 867-6001
P.O. Box 464
Whitehall, PA

LLS Graphics
(484) 397-4148
632 North 8th Street
Allentown, PA

Direct Mail Service & Press, Inc.
(610) 797-1222
313 Sumner Avenue
Allentown, PA

Pinwheel Graphix
(610) 837-7740
P.O. Box 573
Mount Bethel, PA

Tribune Direct
(610) 434-8588
101 North 6th Street
Allentown, PA

Infinity Graphics
(610) 258-9996
4421B S Delaware Dr
Easton, PA

Jweinstein Strategic Messaging Inc
(610) 923-0777
170 Augusta Ter
Easton, PA

W-Graphics Digital Services Inc
(610) 252-3565
18 N 4th St
Easton, PA

Stevenson Group
(610) 253-8856
400 Northampton St Ste 703
Easton, PA

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people. “The most important thing in any direct mail campaign is the list,” says David Alpert of Continuum Marketing Group.

Alpert suggests the following steps to make your mailing list work for you.

Use a reputable list broker. If you plan to purchase a mailing list instead of compiling a list from your records, you'll find any number of brokers on the Internet. Alpert (who uses informationusa.com) says to be sure the list is updated every six months at a minimum. “Between 20% and 30% of the names on a mailing list you buy today will be unmailable within a year,” he says. Accurate ZIP codes are also critical. Most full-service marketing companies can order lists for you, and they know who the reputable brokers are.

Define your target market. Do you want to work in a small geographic area, or will you travel to get more big jobs? Do you favor certain neighborhoods or architectural styles? Do you prefer only dual-earner, high-income households? Use this ideal to:

Select the right criteria. Among others, you can select by gender, income, home value, ZIP code, and mail carrier route. Similarly, you can exclude unqualified names by selecting, for instance, anyone with an income of at least $150,000 and a home value of $300,000-plus. Always select homeowners, not renters.<

Click here to read full article from Remodeling

Featured Local Company

Liquid Point Design

(610) 435-0311
1012 Deerhaven Terrace
Stewartsville, NJ

Read more about The Key to Direct Marketing

- Home Business Mailing Lists Easton PA

Home businesses are typically small, and they are looking to buy from vendors who can give them a personalized product or service that is relevant to their individual needs. Telemarketing is a good way to connect with your customer and can give you a chance to understand their needs.

- Direct Marketing Lists Easton PA
- Construction Marketing Methods Easton PA
- Finding Business Fax Numbers Easton PA
- Direct Marketing Tips Easton PA
- Telemarketing Leads Easton PA
- Direct Sales Program Easton PA
- Using Direct Marketing Lists Easton PA
- The Right Direct Marketing Lists Easton PA
- Advantages of DRTV Easton PA

- Home Business Mailing Lists Easton PA

Related Local Events

Annual Christmas Cookie Sale
Dates: 12/12/2009 - 12/12/2009
Location: Holy Trinity Orthodox Church
Pottstown, PA
View Details

Souderton Fire Company Penny Auction
Dates: 11/14/2009 - 11/14/2009
Location: Souderton Fire Company
Souderton, PA
View Details

Media Workshop
Dates: 8/27/2009 - 8/27/2009
Location: Chamber Offices
Fairless Hills, PA
View Details

Advertising	Food & Beverage	Nightlife
Business Services	Franchise	Online Database
Career	Health	Pets
Cars	Holidays	Real Estate Resources
Computer Hardware	Home Appliances	Retail & Consumer Services
Construction	Home Electronics	Software
Education	Home Services	Technology
Entertainment	Industrial Goods & Services	Telecommunications
Environmental	Insurance	Trade Shows
Family	Internet	Travel
Fashion	Legal	Weddings
Financial Services	Miscellaneous	World History

Advertising	Family	Home Services	Real Estate Resources
Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History