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The Key to Direct Marketing Paterson NJ

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people.

Local Companies

Metromedia Co.
(201) 531-8000
21 Main Street
Hackensack, NJ

Edith Roman
800-223-2194 ext 730
One Blue HIll Plaza
Pearl River, NY

Ogilvyone Worldwide
(212) 237-6000
309 W 49th St
New York, NY

Marketing Alliance
(212) 659-7777
730 5th Avenue
New York, NY

New York Consumer Center
(800) 998-4777
8 W. 44th Street
New York, NY

Insert Media Incorporated
(212) 239-1987
313 W 37th St
New York, NY

Media Distribution Services Mds
(212) 279-4800
307 W 36th St
New York, NY

Chaldon Associates
(212) 631-0453
325 W. 38th Street
New York, NY

Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY

HHC Marketing
(212) 840-3335
555 8th Avenue
New York, NY

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people. “The most important thing in any direct mail campaign is the list,” says David Alpert of Continuum Marketing Group.

Alpert suggests the following steps to make your mailing list work for you.

Use a reputable list broker. If you plan to purchase a mailing list instead of compiling a list from your records, you'll find any number of brokers on the Internet. Alpert (who uses informationusa.com) says to be sure the list is updated every six months at a minimum. “Between 20% and 30% of the names on a mailing list you buy today will be unmailable within a year,” he says. Accurate ZIP codes are also critical. Most full-service marketing companies can order lists for you, and they know who the reputable brokers are.

Define your target market. Do you want to work in a small geographic area, or will you travel to get more big jobs? Do you favor certain neighborhoods or architectural styles? Do you prefer only dual-earner, high-income households? Use this ideal to:

Select the right criteria. Among others, you can select by gender, income, home value, ZIP code, and mail carrier route. Similarly, you can exclude unqualified names by selecting, for instance, anyone with an income of at least $150,000 and a home value of $300,000-plus. Always select homeowners, not renters.<

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Featured Local Company

Metromedia Co.

(201) 531-8000
21 Main Street
Hackensack, NJ
http://www.horizonmedia.com/

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- Advantages of DRTV Paterson NJ

Direct response TV has been a popular method for advertising products for many years and the reason it is still being used today is because it is effective.

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Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
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Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History