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The Key to Direct Marketing Peoria IL

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people.

Local Companies

Converse Marketing
(309) 672-2100
1125 Main Street
Peoria, IL

Clark Marketing
(309) 637-1449
305 S W Water Street, Suite 3A
Peoria, IL

AFFINA
(309) 685-5901
2001 Ruppman Plaza
Peoria, IL

DLA Creative
(309) 693-1421
3232 W Willow Knolls Rd. Suite A
Peoria, IL

iceCentric
(309) 685-7900
4541 N Prospect
Peoria, IL

Pudik Graphics
(309) 694-2900
111 Oakwood Road
East Peoria, IL

Direct Logic Solutions, Inc
(309) 688-5500
4507 N Sterling Ave., Suite 402
Peoria, IL

Implications
(309) 691-7000
809 W. Detweiller Drive
Peoria, IL

Peoria HC
(309) 363-3552
4408 N. Rockwood
Peoria, IL

TruePresence of Central Illinois
(309) 243-2345
10820 N. Trails Edge Drive
Peoria, IL

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people. “The most important thing in any direct mail campaign is the list,” says David Alpert of Continuum Marketing Group.

Alpert suggests the following steps to make your mailing list work for you.

Use a reputable list broker. If you plan to purchase a mailing list instead of compiling a list from your records, you'll find any number of brokers on the Internet. Alpert (who uses informationusa.com) says to be sure the list is updated every six months at a minimum. “Between 20% and 30% of the names on a mailing list you buy today will be unmailable within a year,” he says. Accurate ZIP codes are also critical. Most full-service marketing companies can order lists for you, and they know who the reputable brokers are.

Define your target market. Do you want to work in a small geographic area, or will you travel to get more big jobs? Do you favor certain neighborhoods or architectural styles? Do you prefer only dual-earner, high-income households? Use this ideal to:

Select the right criteria. Among others, you can select by gender, income, home value, ZIP code, and mail carrier route. Similarly, you can exclude unqualified names by selecting, for instance, anyone with an income of at least $150,000 and a home value of $300,000-plus. Always select homeowners, not renters.<

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Featured Local Company

Converse Marketing

3096722100
1125 Main Street
Peoria, IL

Read more about The Key to Direct Marketing

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What's holding them back? Well, nearly 20% say they have more leads than they can handle, and 72% either say they can't afford marketing or don't have the time for it. About 60% develop their own marketing ideas, and 75% spend three hours or less planning or working on marketing each month. And of those who do market, 31% say they don't market frequently enough.

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Advertising	Family	Home Services	Real Estate Resources
Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History