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The Key to Direct Marketing Salisbury MD

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people.

Local Companies

Doctelligent, Inc
866-635-1114
38190 Old Stage Rd Unit A
Delmar, DE

S D Taylor
(410) 548-1418
100 Clemwood St
Salisbury, MD

English Robin Advertising & Graphic Design
(410) 546-0010
228 W Church St
Salisbury, MD

Gerlitzki Design Inc
(410) 546-9685
2801 Old Ocean City Rd
Salisbury, MD

Kratzer Paul & Co
(410) 546-5344
745 Richwil Dr
Salisbury, MD

Stern Agency Inc the
(301) 621-3339
6011 University Blvd
Ellicott City, MD

Kinetics Marketing and Communications
(301) 654-5585
8120 Woodmont Ave
Bethesda, MD

National Yellow Pages Placement Services Inc
(410) 715-6900
5565 Sterrett Pl
Columbia, MD

Smith & Associates
(410) 484-6882
Stevenson, MD

Fellman Business Consulting Llc
(301) 231-4884
12339 Carroll Ave
Rockville, MD

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people. “The most important thing in any direct mail campaign is the list,” says David Alpert of Continuum Marketing Group.

Alpert suggests the following steps to make your mailing list work for you.

Use a reputable list broker. If you plan to purchase a mailing list instead of compiling a list from your records, you'll find any number of brokers on the Internet. Alpert (who uses informationusa.com) says to be sure the list is updated every six months at a minimum. “Between 20% and 30% of the names on a mailing list you buy today will be unmailable within a year,” he says. Accurate ZIP codes are also critical. Most full-service marketing companies can order lists for you, and they know who the reputable brokers are.

Define your target market. Do you want to work in a small geographic area, or will you travel to get more big jobs? Do you favor certain neighborhoods or architectural styles? Do you prefer only dual-earner, high-income households? Use this ideal to:

Select the right criteria. Among others, you can select by gender, income, home value, ZIP code, and mail carrier route. Similarly, you can exclude unqualified names by selecting, for instance, anyone with an income of at least $150,000 and a home value of $300,000-plus. Always select homeowners, not renters.<

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Featured Local Company

Doctelligent, Inc

866-635-1114
38190 Old Stage Rd Unit A
Delmar, DE
www.doctelligent.com

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Advertising	Family	Home Services	Real Estate Resources
Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History