The Key to Direct Marketing Skokie IL

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people.

Local Companies

Sandstorm Design
866-307-4900
4216 N Bell
Chicago, IL
VIP Golf
(847) 299-5070
2590 Devon Avenue
Rosemont, IL
HealthyPetNet
312-386-1401
1515 S Prairie Av #610
Chicago, IL
DM2-DecisionMaker
800.323.4958
2000 Clearwater Drive
Oak Brook, IL
Sitrick J Herman Advertising Inc
(847) 677-3511
8340 Lincoln Ave
Skokie, IL
Gershon Bill Marketing Communications
(847) 676-9452
9828 Crawford Ave
Skokie, IL
Promotion Expertise Technologies
(847) 674-9899
10034 La Crosse Ave
Skokie, IL
Roseblum Marketing Services Inc
(847) 329-7099
4711 Golf Rd
Skokie, IL
K Creative Group
(847) 329-1995
Skokie, IL
Paragon Marketing Group
(847) 676-6550
8808 Bronx Ave
Skokie, IL


Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people. “The most important thing in any direct mail campaign is the list,” says David Alpert of Continuum Marketing Group.

Alpert suggests the following steps to make your mailing list work for you.

  • Use a reputable list broker. If you plan to purchase a mailing list instead of compiling a list from your records, you'll find any number of brokers on the Internet. Alpert (who uses informationusa.com) says to be sure the list is updated every six months at a minimum. “Between 20% and 30% of the names on a mailing list you buy today will be unmailable within a year,” he says. Accurate ZIP codes are also critical. Most full-service marketing companies can order lists for you, and they know who the reputable brokers are.
  • Define your target market. Do you want to work in a small geographic area, or will you travel to get more big jobs? Do you favor certain neighborhoods or architectural styles? Do you prefer only dual-earner, high-income households? Use this ideal to:
  • Select the right criteria. Among others, you can select by gender, income, home value, ZIP code, and mail carrier route. Similarly, you can exclude unqualified names by selecting, for instance, anyone with an income of at least $150,000 and a home value of $300,000-plus. Always select homeowners, not renters.<

    Click here to read full article from Remodeling

  • Featured Local Company

    Sandstorm Design

    866-307-4900
    4216 N Bell
    Chicago, IL
    http://www.sandstormdesign.com

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