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The Key to Direct Marketing Southfield MI

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people.

Local Companies

COMSUMER CHOICE MARKETING ENERGY
248-982-5815
6485 BUXTON
WEST BLOOMFIELD, MI

Global Hue
(248) 223-8900
4000 Town Ctr Ste 1600
Southfield, MI

Isaacs Ruben H
(248) 356-4191
24400 Northwestern Hwy
Southfield, MI

Transit Advertising Group
(248) 483-3999
18470 W 10 Mile Rd
Southfield, MI

Peake Marketing & Advertising
(248) 440-0630
28588 Northwestern Hwy
Southfield, MI

Strategic Marketing
(248) 356-4191
24400 Northwestern Hwy
Southfield, MI

Smith-Winchester Advertising Inc
(248) 352-3333
29000 Inkster Rd Ste 100
Southfield, MI

Ruben Advertising Agency
(248) 356-4191
24400 Northwestern Hwy
Southfield, MI

Doner Advertising
(248) 354-9700
25900 Northwestern Hwy
Southfield, MI

Allied Advertising Inc
(248) 593-5340
40900 Woodward Ave
Southfield, MI

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people. “The most important thing in any direct mail campaign is the list,” says David Alpert of Continuum Marketing Group.

Alpert suggests the following steps to make your mailing list work for you.

Use a reputable list broker. If you plan to purchase a mailing list instead of compiling a list from your records, you'll find any number of brokers on the Internet. Alpert (who uses informationusa.com) says to be sure the list is updated every six months at a minimum. “Between 20% and 30% of the names on a mailing list you buy today will be unmailable within a year,” he says. Accurate ZIP codes are also critical. Most full-service marketing companies can order lists for you, and they know who the reputable brokers are.

Define your target market. Do you want to work in a small geographic area, or will you travel to get more big jobs? Do you favor certain neighborhoods or architectural styles? Do you prefer only dual-earner, high-income households? Use this ideal to:

Select the right criteria. Among others, you can select by gender, income, home value, ZIP code, and mail carrier route. Similarly, you can exclude unqualified names by selecting, for instance, anyone with an income of at least $150,000 and a home value of $300,000-plus. Always select homeowners, not renters.<

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Featured Local Company

COMSUMER CHOICE MARKETING ENERGY

248-982-5815
6485 BUXTON
WEST BLOOMFIELD, MI

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Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History