The Key to Direct Marketing Stone Mountain GA

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people.

Local Companies

Advertise Door To Door
800-314-0410
5295 Hwy. 78
Stone Mountain, GA
Able Advertising Distributors
(770) 455-7472
3065 Mccall Dr
Atlanta, GA
MarketPower
(404) 636-5635
1445 Druid Valley Drive
ATLANTA, GA
Books 'r Us
40 7-666-3048
2127 Forest Ridge Rd. SE
Atlanta, GA
American Mailing Systems Inc
(404) 873-6162
500 Plasamour Dr Ne
Atlanta, GA
Atlantic Mailing Equipment Ser
(404) 872-6245
65 10th St Ne
Atlanta, GA
Bennett Kuhn Varner Advertising
(404) 233-0332
2964 Peachtree Rd Nw
Atlanta, GA
Grizzard Communications Group
(404) 522-8330
229 Peachtree St NE
Atlanta, GA
Atlanta Journal Constitution
(770) 509-4000
72 Marietta St Nw
Atlanta, GA
Savings Plus Direct Mail Adv
(404) 255-3493
270 E Belle Isle Rd NE
Atlanta, GA


Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people. “The most important thing in any direct mail campaign is the list,” says David Alpert of Continuum Marketing Group.

Alpert suggests the following steps to make your mailing list work for you.

  • Use a reputable list broker. If you plan to purchase a mailing list instead of compiling a list from your records, you'll find any number of brokers on the Internet. Alpert (who uses informationusa.com) says to be sure the list is updated every six months at a minimum. “Between 20% and 30% of the names on a mailing list you buy today will be unmailable within a year,” he says. Accurate ZIP codes are also critical. Most full-service marketing companies can order lists for you, and they know who the reputable brokers are.
  • Define your target market. Do you want to work in a small geographic area, or will you travel to get more big jobs? Do you favor certain neighborhoods or architectural styles? Do you prefer only dual-earner, high-income households? Use this ideal to:
  • Select the right criteria. Among others, you can select by gender, income, home value, ZIP code, and mail carrier route. Similarly, you can exclude unqualified names by selecting, for instance, anyone with an income of at least $150,000 and a home value of $300,000-plus. Always select homeowners, not renters.<

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  • Featured Local Company

    Advertise Door To Door

    800-314-0410
    5295 Hwy. 78
    Stone Mountain, GA
    www.AdvertiseDoorToDoor.com

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