The Key to Direct Marketing Waldorf MD

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people.

Local Companies

Otion Ads, LLC
(571) 257-9840
4900 Leesburg Pike
Washington, DC
Comcast Spotlight
(703) 578-9423
2800 S. Shirlington Rd
Washington, DC
It Works
301-651-9548
Upper Marlboro, MD
Catalpha Adverstising & Design
(410) 337-0066
6801 Lock Raven Bouleva
Towson, MD
Richard Haefner Advertising
(410) 267-6890
42 State Cir
Annapolis, MD
Catalyst Communications Inc
(410) 465-7507
8358 Main St
Ellicott City, MD
Context-Based Research Group
(410) 576-9000
120 W Fayette St Ste 1100
Baltimore, MD
American Direct Mail Advertising
(301) 670-1681
15705 Crabbs Branch Way
Derwood, MD
Katcef Associates
(410) 263-0608
116 Legion Ave
Annapolis, MD
Chery Industries Inc
(410) 213-0418
9748 Stephen Decatur Hwy
Ocean City, MD


Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people. “The most important thing in any direct mail campaign is the list,” says David Alpert of Continuum Marketing Group.

Alpert suggests the following steps to make your mailing list work for you.

  • Use a reputable list broker. If you plan to purchase a mailing list instead of compiling a list from your records, you'll find any number of brokers on the Internet. Alpert (who uses informationusa.com) says to be sure the list is updated every six months at a minimum. “Between 20% and 30% of the names on a mailing list you buy today will be unmailable within a year,” he says. Accurate ZIP codes are also critical. Most full-service marketing companies can order lists for you, and they know who the reputable brokers are.
  • Define your target market. Do you want to work in a small geographic area, or will you travel to get more big jobs? Do you favor certain neighborhoods or architectural styles? Do you prefer only dual-earner, high-income households? Use this ideal to:
  • Select the right criteria. Among others, you can select by gender, income, home value, ZIP code, and mail carrier route. Similarly, you can exclude unqualified names by selecting, for instance, anyone with an income of at least $150,000 and a home value of $300,000-plus. Always select homeowners, not renters.<

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  • Featured Local Company

    Otion Ads, LLC

    (571) 257-9840
    4900 Leesburg Pike
    Washington, DC

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