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The Key to Direct Marketing Waterbury CT

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people.

Local Companies

Shore Line Newspapers
203-752-2711
40 Sargent Drive
New Haven, CT

Gold Publications
(203) 754-7997
Waterbury, CT

Davis Marketing Group
(203) 597-8691
2152 E Main St
Waterbury, CT

Dt Media Group
(203) 756-7318
378 Chase Ave Unit 203
Waterbury, CT

Jefferson Marketing & Advertising Inc
(860) 824-1477
18 Elman Dr
Salisbury, CT

Amp Media Partners
(860) 436-6900
2049 Silas Deane Hwy
Rocky Hill, CT

Global Design
(860) 963-0414
Putnam, CT

A D Inc
(203) 254-0100
720 Silver Spring Rd
Fairfield, CT

Gray & Graham Inc
(203) 227-3900
136 Main St
Westport, CT

Bar Media Network
(203) 440-7924
170 Research Pkwy
Meriden, CT

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people. “The most important thing in any direct mail campaign is the list,” says David Alpert of Continuum Marketing Group.

Alpert suggests the following steps to make your mailing list work for you.

Use a reputable list broker. If you plan to purchase a mailing list instead of compiling a list from your records, you'll find any number of brokers on the Internet. Alpert (who uses informationusa.com) says to be sure the list is updated every six months at a minimum. “Between 20% and 30% of the names on a mailing list you buy today will be unmailable within a year,” he says. Accurate ZIP codes are also critical. Most full-service marketing companies can order lists for you, and they know who the reputable brokers are.

Define your target market. Do you want to work in a small geographic area, or will you travel to get more big jobs? Do you favor certain neighborhoods or architectural styles? Do you prefer only dual-earner, high-income households? Use this ideal to:

Select the right criteria. Among others, you can select by gender, income, home value, ZIP code, and mail carrier route. Similarly, you can exclude unqualified names by selecting, for instance, anyone with an income of at least $150,000 and a home value of $300,000-plus. Always select homeowners, not renters.<

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Featured Local Company

Shore Line Newspapers

203-752-2711
40 Sargent Drive
New Haven, CT
http://www.shorelinetimes.com

Reporting the life story of the Shoreline Communtiy since 1877.

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Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History