The Key to Direct Marketing Wheaton IL

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people.

Local Companies

DM2-DecisionMaker
800.323.4958
2000 Clearwater Drive
Oak Brook, IL
VIP Golf
(847) 299-5070
2590 Devon Avenue
Rosemont, IL
PartyLite Gifts
224-629-1810
854 La Costa Ct
Elgin, IL
Cantele Sedivy & Associates Advertising Inc
(630) 462-0919
430 W Roosevelt Rd
Wheaton, IL
Hayes Advertising Works
(630) 668-3885
305 E Illinois St
Wheaton, IL
Food Beat Inc
(630) 690-8790
300 S Carlton St
Wheaton, IL
Kart Marketing Group Inc
(630) 653-7368
26W237 Grand Ave
Wheaton, IL
Larowe Advertising
(630) 260-3660
855 W Prairie Ave
Wheaton, IL
August Associates
(630) 690-1771
2100 Manchester Rd Ste 925
Wheaton, IL
Sterling Marketing Group
(630) 690-5500
1607 Taft Ave Ste 102
Wheaton, IL


Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people. “The most important thing in any direct mail campaign is the list,” says David Alpert of Continuum Marketing Group.

Alpert suggests the following steps to make your mailing list work for you.

  • Use a reputable list broker. If you plan to purchase a mailing list instead of compiling a list from your records, you'll find any number of brokers on the Internet. Alpert (who uses informationusa.com) says to be sure the list is updated every six months at a minimum. “Between 20% and 30% of the names on a mailing list you buy today will be unmailable within a year,” he says. Accurate ZIP codes are also critical. Most full-service marketing companies can order lists for you, and they know who the reputable brokers are.
  • Define your target market. Do you want to work in a small geographic area, or will you travel to get more big jobs? Do you favor certain neighborhoods or architectural styles? Do you prefer only dual-earner, high-income households? Use this ideal to:
  • Select the right criteria. Among others, you can select by gender, income, home value, ZIP code, and mail carrier route. Similarly, you can exclude unqualified names by selecting, for instance, anyone with an income of at least $150,000 and a home value of $300,000-plus. Always select homeowners, not renters.<

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  • Featured Local Company

    DM2-DecisionMaker

    800.323.4958
    2000 Clearwater Drive
    Oak Brook, IL
    www.dm2decisionmaker.com

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