All Topics > Business Services > Turning Up Sales in a Downturn > Louisiana >

Turning Up Sales in a Downturn Shreveport LA

Track the quality of leads and monitor trends in weekly sales meetings. If a great lead is 80 and you get a lead worth only 45 points, prioritize accordingly.

Local Companies

TAP CONSTRUCTION, INC.
(318) 510-2440
P.O.BOX 5441
SHREVEPORT, LA

R Bc Customs Llc
(318) 688-6595
2022 Urbandale St
Shreveport, LA

Fortenberry Construction & Remodeling
(318) 861-9030
5821 Line Ave
Shreveport, LA

Independent Remodeling
(318) 636-1117
Shreveport, LA

All Pro
(318) 746-9898
Shreveport, LA

T & T Custom Trim
(318) 861-6650
562 E 70th St
Shreveport, LA

Meacham Mobile Home Movers
(318) 635-1084
6319 Santa Monica Blvd
Shreveport, LA

Trusty Maintenance Service
(318) 631-8706
4007 Esplanade Ave
Shreveport, LA

McInnis Construction
(318) 636-3038
4310 Mansfield Rd
Shreveport, LA

Gentry G W
(318) 864-2900
Shreveport, LA

By Jim Stephens.
In an economic downturn, there's a decrease in sales and production. We're usually surprised by this and respond with panic when we realize we've turned away potential business by over-qualifying leads. Here's how to avoid the pitfalls of over-qualifying:

Track the quality of leads and monitor trends in weekly sales meetings. Use a rating system to rank lead values. Assign a higher number to attributes you value most. Average results. Establish a target number for your ideal client. For example, referrals have a higher numeric value than Yellow Pages call-ins. Other factors to rank include location, home value, and project type. If a great lead is 80 and you get a lead worth only 45 points, prioritize accordingly.

Don't believe what your prospects tell you. The problem they bring you is never the real problem. You may be disqualifying prospects because you're not probing deep enough to get past the intellectual smoke screen.

Don't trust the telephone. Most contractors wait for the phone to ring rather than prospecting for new business. The leads that you generate through prospecting are often of a higher quality than calls that simply come in.

Treat all leads as "golden." Calculate the actual cost of every lead. Realize when you disqualify a prospect frivolously, you throw money away. Figure out a formula that works for you, but one idea is the following: (marketing budget / # of leads per year) (average # of hours spent processing

Click here to read full article from Remodeling

Featured Local Company

TAP CONSTRUCTION, INC.

3185102440
P.O.BOX 5441
SHREVEPORT, LA

Read more about Turning Up Sales in a Downturn

- Sales training guarantees your ROI Shreveport LA

Successful sales managers recognize that an ongoing training program is a key element in developing the skills of their sales team, as well as ensuring they stay sharp and at the top of their game.

- Managing Sales Activity Shreveport LA
- Stop the bottom from falling out of your business Shreveport LA
- Designing Sales Catalog Shreveport LA
- Customer Service Tips Shreveport LA
- Economic Downturn Strategies Shreveport LA
- Return on Investment Shreveport LA
- Introducing Yourself Shreveport LA
- Benchmarking the Sales Process Shreveport LA
- Life-long learning is key to sales and personal success Shreveport LA

- Sales training guarantees your ROI Shreveport LA

Successful sales managers recognize that an ongoing training program is a key element in developing the skills of their sales team, as well as ensuring they stay sharp and at the top of their game.

Related Local Events

Northwest Louisiana Home Remodeling & Decorating Show
Dates: 10/16/2009 - 10/18/2009
Location: Shreveport Convention Center
Shreveport, LA
View Details

Building Information Modeling: The Future of Construction
Dates: 7/16/2009 - 7/16/2009
Location: Superior Steakhouse
Shreveport, LA
View Details

Advertising	Food & Beverage	Nightlife
Business Services	Franchise	Online Database
Career	Health	Pets
Cars	Holidays	Real Estate Resources
Computer Hardware	Home Appliances	Retail & Consumer Services
Construction	Home Electronics	Software
Education	Home Services	Technology
Entertainment	Industrial Goods & Services	Telecommunications
Environmental	Insurance	Trade Shows
Family	Internet	Travel
Fashion	Legal	Weddings
Financial Services	Miscellaneous	World History

Advertising	Family	Home Services	Real Estate Resources
Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History