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Using Attendees to Boost Lead Generation Massachusetts

At most large trade shows, there are hundreds or even thousands of attendees wandering from booth to booth in search of interesting products and services.

Local Companies

Batterymarch Conference Center
(617) 556-8000
60 Batterymarch Street, 2nd Flr.
Boston, MA
Massachusetts Convention Center Authority (MCCA)
(617)9542000
415 Summer Street
Boston, MA
Camelot Special Events & Tents, Inc.
781-246-0101
23 North Avenue
Wakefield, MA
The Conference Center at Waltham Woods
(781)4347440
860 Winter Street
Waltham, MA
Hilton Back Bay
(617) 236-1100
40 Dalton Street
Boston, MA
MIT Endicott House
(781) 251-6360
80 Haven Street
Dedham, MA
Back Bay Events Center
(617) 896-7380
180 Berkeley Street
Boston, MA
KCL International
(781) 545-6705
4 Ladds Way
Scituate, MA
Hilton Boston Logan Airport
(617) 568-6700
One Hotel Drive
East Boston, MA
Hampshire House
(617) 227-9600
84 Beacon Street
Boston, MA

At most large trade shows, there are hundreds or even thousands of attendees wandering from booth to booth in search of interesting products and services. A great way to bring more attention to your booth is to use the attendees as your own personal sales force. Give incentives for referrals received from customers, and encourage your customers to spread the word about what is happening at your booth.

Generating this kind of interest can be a tricky process, but there are a few general rules you can follow that will make the process go more smoothly:

Be friendly.
Don't be pushy about your products and/or services, let them speak for themselves.
Aim to create genuine interest, not just a crowded booth space. Giving away hundreds of worthless promotional items is a great way to fill up your booth with disinterested attendees.

Ask for referrals. If a customer is pleased with your products and/or services, that customer will be more than willing to point others in your direction.

For more information, go to Conventions.net.

Featured Local Company

Batterymarch Conference Center

(617) 556-8000
60 Batterymarch Street, 2nd Flr.
Boston, MA
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