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Website Keywords Boost Business Connecticut

Well-chosen words and user-friendly tools are essential on the Web, says John Clements of Clements Marketing Group. Read on and learn more.

Local Companies

Coldfire, Inc.
203 292 3605
19 Old Orchard Road
Westport, CT

Shore Line Newspapers
203-752-2711
40 Sargent Drive
New Haven, CT

CtDMGroup.com
203.942.8130
46 Rocky Hill Road
New Fairfield, CT

Shop To Earn Going Green
203-550-2879
507 River Rd
Stamford, CT

Guilford Courier/Shore Publishing, LLC
203 245-1877
724 Boston Post Road
Madison, CT

GoECart
203 336 2284
Park City Plaza
Bridgeport, CT

The Shoreline Book
860-658-2626
46 Stratton Way
Branford, CT

Globe Pequot Press
203 458-4570
246 Goose Lane, Suite 200/ P.O. Box 480
Guilford, CT

Small Business Online
203-856-1755
PO Box 783
Wilton, CT

Jordan Anderson Advertising
(203) 792-8480
12 Downs St
Danbury, CT

Homeowners seem to contemplate remodeling mostly at night, judging from the e-mails awaiting Jan Jacome many mornings. “Twenty-two percent of our total gross volume came from Internet leads” in 2006, up from 12% in 2005, says the owner of Crossroads Contracting, in Londonderry, N.H. The success of www.crossroadscontracting.com shows that a small company can attract qualified Web surfers without the assistance of paid keywords, online referral services, or other fee-based lead generators.

With just five basic pages, the site makes reassuring use of words, images, and ease of contacting the company. (Click here for example.)

Well-chosen words and user-friendly tools are essential on the Web, says John Clements of Clements Marketing Group. Every few months, “search engines like Google visit every site they can find, looking for certain criteria to find out how valid the site is,” he says. One criterion is a “keyword density” of 4% — in layman's terms, if you want people to find you by searching for “New York remodeler,” 4% of the words on your site must be “New York remodeler.”

Also critical: Respond quickly to Internet-generated queries. Jacome's personal follow-up phone call is ideal for small companies that can keep up with the incoming lead volume. If you can't respond to individual queries, set up an “auto response” that thanks the person for his or her interest and promises you'll make contact at a specified time.

Paid keywords? You'll get more “clicks” this

Click here to read full article from Remodeling

Featured Local Company

Coldfire, Inc.

203 292 3605
19 Old Orchard Road
Westport, CT
http://coldfireinc.com

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Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
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Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History