Yankee Candle is the nation's leading designer, manufacturer and retailer of premium-scented candles.
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Yankee Candle is the nation’s leading designer, manufacturer and retailer of premium-scented candles. With a 36-year history of offering distinctive products, Yankee Candle markets its products as affordable luxuries and consumable gifts. Having earned a reputation for superior, long-lasting fragrance quality, Yankee Candle is America’s trusted choice for fragrance.
Its candle products come in hundreds of fragrances, which include names like Baby Powder, Cherry Lemonade, Farmhouse Apple, Frosted Pumpkin. Spring Bouquet, and Water Garden. These candles come in different styles and sizes, including its popular Housewarmer jar candles, Samplers votive candles, Tarts wax potpourri, designer pillars, tapers and scented tea lights. There is a long history in which Yankee Candle is a product innovator in the premium scented candle category and company leaders are continually expanding product offerings with new and exciting introductions such as a line called Home Classics and the Stripes candle lines and, most recently, a new and more fashion-forward Yankee Candle line of premium natural wax blend candles in several unique and distinctive fragrances. Yankee Candle is also a major designer and marketer of candle and home décor accessories, as well as branded non-candle fragranced products including Car Jars auto air fresheners and the Yankee Candle Bath line of personal care products. Yankee Candle is also becoming a growing competitor in the home fragrance product category, extending its brand and fragrance expertise into an exciting and growing channel with products such as a new Housewarmer electric home fragrancer and the Yankee Candle branded potpourri, room sprays, linen sprays, sachets and other home fragrance offerings. At Yankee Candle, its fragrances and products create home magic.
The company sells its candles throughout North America with approximately 17,250 store locations. There is a growing base of Company owned and operated retail stores, direct mail catalogs, its website at www.yankeecandle.com, international distributors and a European wholesale customer network is made up of approximately 2,340 store locations.
A key contributor to the success of Yankee Candle has been its vertically integrated business model, which enables them to control most every aspect of the business, from product development to manufacturing to distribution to marketing and sales. This kind of structure allows the company to consistently provide high quality and innovative products, deliver them in a timely and efficient manner to customers all over the world and provide excellent customer service. The power of the Yankee Candle brand and its dedicated and talented employees truly set them apart from its competitors.
Yankee Candle continuously gives back to its community through charitable works. One of its charities includes being a supporter of the American Heart Association, and helps raise money through various programs to reduce disability and death from cardiovascular diseases and stroke, particularly in women. Yankee Candle seeks to make a strong, positive impact on the communities in which they do business by both corporate and employee participation in the United Way, as well. Furthermore, Yankee Candle reaches out to more local charities as well. Since its headquarters are located in South Deerfield, Massachusetts, the company has a proud tradition of giving local organizations in the communities of Western Massachusetts, where many of its employees live and work. In 2007 alone, Yankee Candle helped support local charitable organizations including scholarships given to graduates of the Frontier Regional School as well as to employees who attend Greenfield Community College and Holyoke Community College. Yankee Candle also gives gifts to the Towns of Deerfield and Whately, Massachusetts.
Yankee Candle also offers a fundraising opportunity. They are proud to offer the only premium branded fund raising programs across the country, and offers both new and innovative products, which far surpass the traditional programs to which customers may be used to. Yankee Candles are produced in New England from a time-honored tradition of candle making; using a unique blend of fragrance oils, which substantially shows an outstanding value and a high quality in every candle sold.
If one is considering conducting a Yankee Candle sale for the first time, employees are certain that potential users of the fundraiser will be pleased with the variety of products and prices available to their customers. Each year, more and more non-profit groups across the country are discovering the value of offering quality products at an affordable price and continuously use Yankee Candle as a way to raise more and more funds each passing year.