the IN Group Panama City FL

WRIGHT & LATO, NOW OWNED BY "NO BOUNDARIES" WEDDING BAND SPECIALIST NOVELL, IS BREAKING SOME BOUNDARIES OF ITS OWN WITH A NEW LINE OF WEDDING BANDS CREATED IN COMBINATIONS OF PLATINUM GROUP METALS, CALLED THE "PGM" COLLECTION. UNLIKE WRIGHT & LATO'S FORMER EXPERIMENTATION WITH 585 PLATINUM, WHICH NOVELL DISCONTINUED, THE NEW BANDS AREN'T AN ALLOY: THEY HAVE A 950 PALLADIUM BASE WITH 950 PLATINUM INLAID ON TOP. BOTH METALS ARE ALLOYED WITH 5 PERCENT RUTHENIUM, ANOTHER PLATINUM GROUP METAL. SUGGESTED RETAIL PRICES FOR THE NEW MULTI-METAL BANDS RANGE FROM $790 TO $1,100. NOVELL'S CEO BRUCE PUCCIARELLO GOT THE IDEA DURING A TRIP TO SOUTH AFRICA, WHEN HE VISITED A PLATINUM MINE AND SAW THE VEINS OF ORE THAT CONTAIN ALL THE PLATINUM GROUP METALS. "IT'S SO COOL THAT THESE SIX METALS ARE SO CLOSELY KNIT TOGETHER," HE SAYS. "I THOUGHT FIRST I WOULD COMBINE ALL SIX IN A COLLECTION, BUT OSMIUM IS HIGHLY TOXIC. FOR ME, THIS IS A VEHICLE TO SELL MORE PLATINUM, WHICH IS SO CRITICAL TO OUR INDUSTRY. I DON'T BELIEVE IN ALLOYING PLATINUM. EVERY CUSTOMER SHOULD HAVE THE CHANCE TO HAVE SOME PURE PLATINUM." FUTURE PGM DESIGNS MIGHT ADD RHODIUM AND IRIDIUM TO THE MIX. — CHERYL KREMKOW